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Use Rich Data
Target the Right Customers
Our intuitive, drop-down segment builder allows marketers to easily build and customize precise segments to specific business needs.
- Use rich data from the single customer view and define segments based on any combination of user attributes, site activity, affinities, transaction history, and other custom data attributes.
- Use predictive scores to build segments based on customers’ likelihood to purchase, churn, engage, or perform the desired action to pinpoint the most valuable customers.
- Build thousands of segments without worrying about storage or speed concerns. All segments stay up-to-date in real time and continuously adapt to customer data.
Trigger Omnichannel Campaigns
Ready To Use Across Channels
Segments are always ready to use across campaigns and channels within Blueshift, and they can also be synced to external platforms.
- Streamline workflows by no longer relying on engineering or data science teams to build, maintain, and execute advanced segments.
- Trigger entire omnichannel campaigns based on users entering or leaving segments. Sync segments with ad platforms for improved audience targeting.
- Easily construct holdout groups and static lists for cohort experiments and track the impact over time without SQL or data engineers.
Use Rich Data
Target the Right Customers
Our intuitive, drop-down segment builder allows marketers to easily build and customize precise segments to specific business needs.
- Use rich data from the single customer view and define segments based on any combination of user attributes, site activity, affinities, transaction history, and other custom data attributes.
- Use predictive scores to build segments based on customers’ likelihood to purchase, churn, engage, or perform the desired action to pinpoint the most valuable customers.
- Build thousands of segments without worrying about storage or speed concerns. All segments stay up-to-date in real time and continuously adapt to customer data.
Trigger Omnichannel Campaigns
Ready To Use Across Channels
Segments are always ready to use across campaigns and channels within Blueshift, and they can also be synced to external platforms.
- Streamline workflows by no longer relying on engineering or data science teams to build, maintain, and execute advanced segments.
- Trigger entire omnichannel campaigns based on users entering or leaving segments. Sync segments with ad platforms for improved audience targeting.
- Easily construct holdout groups and static lists for cohort experiments and track the impact over time without SQL or data engineers.
“With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us.”
“Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels.”
Make the Shift Today
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BUILD SEAMLESS CUSTOMER EXPERIENCES
Smart Omnichannel Marketing Starts Here
Audience
Segmentation
Build Real-Time Audiences Across Any Activity or Attribute
1:1
Personalization
Deliver Relevant, Personalized Content for Every Customer
AI Predictions
and Decisioning
Make Smarter Decisions with Intuitive and Customizable AI
Omnichannel
Orchestration
Build Automated Customer Journeys Across All Channels
Resources for Driving Exponential Growth
Learn all the tips and tricks you need to know to drive exponential growth and be the marketing rockstar your company needs.