Unify and Activate First-Party Data with a Powerful CDP

Customer profiles update in real time with every new activity so you always access the most relevant customer data.

• Create profiles for known and anonymous customers with cross-device identity resolution.
• Use our flexible data structures to customize to your unique datasets without data limits or additional data work.
• Leverage real-time data to shape customer interactions across all marketing channels continuously.

89% of brands say real-time customer profiles are essential for personalized interactions.

With the Blueshift CDP, easily customize blocks of product or content recommendations that update in real time based on customer data.

• Create blocks for related items, next-best products, affinity products, trending, most viewed items, and more.
• Update recommendations with recent customer behaviors and product interactions to keep content relevant.
• Centralize your recommendation logic and easily distribute 1:1 experiences across every channel and touchpoint.

Connect your marketing stack and easily integrate Blueshift’s customer data platform software with the tools and systems you already use. 

• Manage customer data from anywhere — including prior transactions, real-time behavioral data, and more.
• Connect all marketing channels to build timely interactions across email, mobile, web, support, and more.
• Enrich first-party data for improved insights and 1:1 personalization. 
• Real-time data ingestion results in profiles that are always up-to-date and ready for activation.