Customers + Partners

eLearning Case Study: Udacity Increases Engagement with Personalization

Last updated: January 11, 2023

Elearning case study: Udacity increases purchase rate with personalization

With online learning on the rise, eLearning platforms are taking advantage of these opportunities for increased engagement while adapting to meet the ever-changing needs and expectations of their students. Creating an online learning environment where students feel connected and engaged is more important than ever, and when it comes to your omnichannel marketing strategy, personalization is key.

One of our customers who has used our SmartHub Customer Data Platform (CDP) to centralize and activate their student data is Udacity:

“With Blueshift, we’ve been able to increase personalization and customized product recommendations across the user lifecycle…and that has enabled us to create more sophisticated campaigns, more customized campaigns — and with unique content, rather than sending the same email out every week. We’re able to look at [a user’s] recent activity and personalize those product recommendations…the most personalized product recommendations in a wider range of campaign types is something we’ve been able to do with Blueshift.” — Lauren Reiterman, CRM Manager at Udacity

By using the following capabilities within Blueshift’s SmartHub CDP, Udacity has been able to increase new student acquisition and enhance the student experience through smarter, more efficient marketing:

Advanced Segmentation
Personalized Recommendations
Omnichannel Orchestration
Testing & Analytics
Shared Assets

After seeing success with the implementation of these capabilities, the Udacity team is focused on executing more advanced targeting across a greater number of channels in the student journey. Check out their results from the last five years of using Blueshift: