As a consumer, when we start our journey with a new brand the entire experience can be a little overwhelming — especially when that brand has a vast catalog of content to sift through. This is a challenge especially for media and publishing companies that are not only attempting to welcome new users to their brand, but also nudging them towards engaging with content that can take minutes or hours to consume.
One way to ease customers into such hefty content catalogs is to use personalized recommendations. In fact, emails that leverage predictive recommendations see a +209% conversion rate. As the user-brand relationship deepens and you get more data on each user, predictive recommendations should be the gold standard you aim towards. Early on, this might not be feasible, but there are easy ways to implement super effective recommendation strategies within your new user journeys — and here’s how.