YOUR KEY TO SMARTER MARKETING

The Information and Guidance You Need to Unlock the Full Potential of Your Marketing

SMART GUIDE TO

AI Marketing

21st-century, accessible AI is here for the taking. We’re breaking down the nuts and bolts of AI, how you can use it in your day-to-day, and how marketers are already…

BLUESHIFT SMART GUIDE SERIES

Useful Guides to Smarter Omnichannel Customer Experiences

SMART GUIDE TO
A Successful B2C MAP RFP
Get started on your B2C Marketing Automation Platform RFP with Blueshift's comprehensive template, including the essential questions you need answered...
SMART GUIDE TO
Product Recommendations
Retail & Ecommerce Edition: Learn about various product recommendation themes, how to select the right ones throughout your customer journey, and best practices...
SMART GUIDE TO
Recommendations
Media and Publishing Edition: Learn about various content recommendation themes, how to select the right ones throughout your user journey, and best practices...
SMART GUIDE TO
A Successful CDP RFP
Get started on your Customer Data Platform RFP with Blueshift's comprehensive template, including the 50 essential questions you need answered...
SMART GUIDE TO
AI Marketing
21st-century, accessible AI is here for the taking. We’re breaking down the nuts and bolts of AI, how you can use it in your day-to-day, and how marketers are already...
SMART GUIDE TO
Data Activation
It’s time to place your customer at the core of everything you do. Start creating relevant and engaging customer experiences with the power of your customer...
SMART GUIDE TO
ROI of AI Marketing
“AI” is the buzzword of the decade for good reason. It’s transforming every industry and the innovation it enables will only accelerate to come...