AI is poised to transform every industry in extensive and radical ways. In this Smart Guide, you’ll learn how some of the world’s fastest-growing companies are utilizing marketer-accessible AI for marketing success by targeting the right customer with the right message at the right time on the right channel.

The four levers of ai marketing

Who, What, When, and Where

The Who

The Who

Select the best customers to target for every marketing campaign with predictive audience segmentation.
The What

The What

Determine the right product or content for each customer with powerful predictive recommendations.
The When

The When

Optimize campaign send times to when each customer is most likely to engage with send time optimization.
The Where

The Where

Deliver marketing campaigns on each customer’s channel-of-choice with predictive channel engagement scores.
Smart guide to ROI of AI marketing graphic

Applying AI

Continuously Optimize Your Marketing Strategy

Combine multiple AI levers to drive incremental ROI. Use AI to optimize every part of the marketing puzzle. Marketers applying AI across multiple levers of the “Who, What, Where, & When” realize +50% incremental engagement.

Tradera logo over an image of a tea kettle next to a mug, a pair of sunglasses, and a keychain

Customer Success Story

Tradera Increased Sales 131% with 1:1 Recommendations

“Our small, time-constrained team has been able to deliver personalized, 1:1 product recommendations across our website, mobile app, and email campaigns at scale.”

Alexandra Tham
Alexandra Tham Online Marketing Manager, Tradera

smarter marketing

Exceed Customer Expectations At Scale With AI

Download our Smart Guide to learn how.

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