Grow engagement with relevant content recommendations. In this Smart Guide, you’ll learn about different content recommendation themes, how to select the right ones throughout your user journey, and best practices to add relevance across every interaction with your brand.

media and publishing

Drive Engagement and Maximizing Revenue

Make it easier for new and existing users to discover fresh, relevant content in just a few clicks. Brands such as Netflix have dominated the battle for consumer attention by doing just that.

The good news? Surfacing relevant, engaging content is no longer a competitive advantage reserved for giants like Netflix, NYTimes, and Spotify. With advances in recommender systems, all marketers can make every brand touchpoint personalized to each user.

Marketing results

Emails with Predictive and Triggered Recommendations Preform Better Across the Board

209%
Higher Conversion Rate
111%
Higher Click-through Rate
64%
Higher Click-to-Open Rate

Customer Success Story

Discovery+ delivers 1:1 content recommendations

“Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting, and personalized to our end-customers.”

Fredrik Salzedo
Fredrik Salzedo Director of Retention, Discovery+, Discovery, Inc.

personalize user experiences

Make Every Interaction Relevant

Download our Smart Guide to learn how.

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