Predictive Intelligence

Ensure every customer interaction reaches the right person with the right content at the right moment and through the channel most likely to drive action, thanks to marketer-accessible AI.

Win More Customers With Predictive Segmentation

Use predictive segmentation to identify customers’ likelihood to engage, purchase, churn, etc. across your entire customer base.

  • Our predictive models are fully transparent and customizable to your business needs, providing you with actionable predictive scores that rank each customer based on their likelihood to perform a desired action.
  • Predictive scores and segments dynamically update with every customer action so you always act on the latest customer insights and activity.
  • Easily measure the impact of predictive scores against actual results to ensure the AI is driving the desired business impact.

Deliver the Right Message With Predictive Affinities

Now that you know who to target, connect with customers with content that is likely to drive the greatest engagement.

  • Stop guessing and use Blueshift’s predictive affinities to automatically choose the right content and product to every customer every time.
  • Predictive affinities adapt in real-time based on customers’ current context and latest behaviors, so you can be confident that your content will stay fresh and relevant throughout the entire customer journey.
  • Pull directly from any product and content catalogs and incorporate into messages across channels.

Enhance Every Interaction With Predictive Optimizations

Ensure messages are seen and engaged with by using Blueshift’s predictive capabilities to optimize the timing and channel for each customer.

  • Predictive Engage Time optimizes send times to when each customer will be most responsive and likely to fully engage with your brand, not simply open a message.
  • Predictive Channel-of-Choice selects the channel on which each customer will be most responsive by analyzing each customers’ campaign and brand engagement across all interactions.

Win More Customers With Predictive Segmentation

Use predictive segmentation to identify customers’ likelihood to engage, purchase, churn, etc. across your entire customer base.

  • Our predictive models are fully transparent and customizable to your business needs, providing you with actionable predictive scores that rank each customer based on their likelihood to perform a desired action.
  • Predictive scores and segments dynamically update with every customer action so you always act on the latest customer insights and activity.
  • Easily measure the impact of predictive scores against actual results to ensure the AI is driving the desired business impact.

Deliver the Right Message With Predictive Affinities

Now that you know who to target, connect with customers with content that is likely to drive the greatest engagement.

  • Stop guessing and use Blueshift’s predictive affinities to automatically choose the right content and product to every customer every time.
  • Predictive affinities adapt in real-time based on customers’ current context and latest behaviors, so you can be confident that your content will stay fresh and relevant throughout the entire customer journey.
  • Pull directly from any product and content catalogs and incorporate into messages across channels.

Enhance Every Interaction With Predictive Optimizations

Ensure messages are seen and engaged with by using Blueshift’s predictive capabilities to optimize the timing and channel for each customer.

  • Predictive Engage Time optimizes send times to when each customer will be most responsive and likely to fully engage with your brand, not simply open a message.
  • Predictive Channel-of-Choice selects the channel on which each customer will be most responsive by analyzing each customers’ campaign and brand engagement across all interactions.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”



Russell Middleton
Co-Founder, Zumper

“We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that. AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company.”



Chip Malt
Co-Founder & CEO, Made-In Cookware

Make the Shift Today

Get a personalized tour and learn how you can start accelerating your growth through sophisticated multi-channel activation on the world’s first Customer Data Activation Platform (CDAP).

Explore Blueshift’s Core Capabilities

Blueshift makes it easy to leverage sophisticated technologies to dramatically improve customer engagement.

Single Customer View

Complete 360 multi-channel view of each known and anonymous user.

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Personalized Recommendations

Content and product recommendations based on activity and intelligence.

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Multi-Channel Campaigns

Create dynamic, multi-step journeys across all channels in a single workflow.

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Adaptive Segmentation

Target precise customers based on a rich set of attributes and behaviors.

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Partner Integrations

Seamlessly connect with your existing technologies.

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Resources for Driving Exponential Growth

Learn all the tips and tricks you need to know to drive exponential growth and be the marketing rock star your company needs.

Blueshift’s vision is to put AI in the hands of every marketer.

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