Predictive Intelligence

Ensure every customer interaction reaches the right person with the right content at the right moment and through the channel most likely to drive action, thanks to marketer-accessible AI.

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Win More Customers With Predictive Segmentation

Use predictive segmentation to identify customers’ likelihood to engage, purchase, churn, etc. across your entire customer base.

  • Our predictive models are fully transparent and customizable to your business needs, providing you with actionable predictive scores that rank each customer based on their likelihood to perform a desired action.
  • Predictive scores and segments dynamically update with every customer action so you always act on the latest customer insights and activity.
  • Easily measure the impact of predictive scores against actual results to ensure the AI is driving the desired business impact.

Deliver the Right Message With Predictive Affinities

Now that you know who to target, connect with customers with content that is likely to drive the greatest engagement.

  • Stop guessing and use Blueshift’s predictive affinities to automatically choose the right content and product to every customer every time.
  • Predictive affinities adapt in real-time based on customers’ current context and latest behaviors, so you can be confident that your content will stay fresh and relevant throughout the entire customer journey.
  • Pull directly from any product and content catalogs and incorporate into messages across channels.

Identify the Best Channels with Channel Engagement Scores

Engage and interact with customers on the channel that will drive most impact.

  • Automatically determine which channel each individual customer is most likely to engage with in real-time based on a deep analysis of customer engagement and behaviors.
  • Deepen audience engagement with robust channel engagement scores that factor historical campaign engagement, catalog interactions, customer attributes, and more.
  • Save time, effort, and resources with more precisely targeted customer experiences that adapt to each user in the moment.

Enhance Every Interaction With Engage Time Optimization

Drive conversion with relevant, timely messages that trigger at critical moments of the user journey.

  • Optimize send times to when each customer is most likely to fully engage with your brand, rather than if they’ll simply open a message.
  • Use AI to determine the best time of day to send messages to each user when they’re most likely to engage with your messages.

Win More Customers With Predictive Segmentation

Use predictive segmentation to identify customers’ likelihood to engage, purchase, churn, etc. across your entire customer base.

  • Our predictive models are fully transparent and customizable to your business needs, providing you with actionable predictive scores that rank each customer based on their likelihood to perform a desired action.
  • Predictive scores and segments dynamically update with every customer action so you always act on the latest customer insights and activity.
  • Easily measure the impact of predictive scores against actual results to ensure the AI is driving the desired business impact.

Deliver the Right Message With Predictive Affinities

Now that you know who to target, connect with customers with content that is likely to drive the greatest engagement.

  • Stop guessing and use Blueshift’s predictive affinities to automatically choose the right content and product to every customer every time.
  • Predictive affinities adapt in real-time based on customers’ current context and latest behaviors, so you can be confident that your content will stay fresh and relevant throughout the entire customer journey.
  • Pull directly from any product and content catalogs and incorporate into messages across channels.

Identify the Best Channels with Channel Engagement Scores

Engage and interact with customers on the channel that will drive most impact.

  • Automatically determine which channel each individual customer is most likely to engage with in real-time based on a deep analysis of customer engagement and behaviors.
  • Deepen audience engagement with robust channel engagement scores that factor historical campaign engagement, catalog interactions, customer attributes, and more.
  • Save time, effort, and resources with more precisely targeted customer experiences that adapt to each user in the moment.

Enhance Every Interaction With Engage Time Optimization

Drive conversion with relevant, timely messages that trigger at critical moments of the user journey.

  • Optimize send times to when each customer is most likely to fully engage with your brand, rather than if they’ll simply open a message.
  • Use AI to determine the best time of day to send messages to each user when they’re most likely to engage with your messages.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”

Russell Middleton
Co-Founder, Zumper

“We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that. AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company.”

Chip Malt
Co-Founder & CEO, Made-In Cookware

Make the Shift Today

Get a personalized tour and learn how you can start accelerating your growth through sophisticated omnichannel activation with Blueshift’s SmartHub CDP.

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BUILD SEAMLESS CUSTOMER EXPERIENCES

Smart Omnichannel Marketing Starts Here

Single
Customer View

Unify Anonymous and Known 360-Degree Customer Profiles

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Audience
Segmentation

Build Real-Time Audiences Across Any Activity or Attribute

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1:1
Personalization

Deliver Relevant, Personalized Content for Every Customer

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AI Predictions
and Decisioning

Make Smarter Decisions with Intuitive and Customizable AI

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Omnichannel
Orchestration

Build Automated Customer Journeys Across All Channels

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Resources for Driving Exponential Growth

Learn all the tips and tricks you need to know to drive exponential growth and be the marketing rock star your company needs.

SmartHub CDP Explained: Breaking Down the Hub

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