For New Users
The initial interactions with your brand provide an important, but fleeting, opportunity to make a lasting impression and convince new users that you have interesting, quality content worthy of their attention. But at this point, you have limited data about new users, and so the level of personalization will depend on the amount of data collected during the sign-up flow.
When you have limited user-level data available, we suggest recommending content that’s popular or trending among existing users. Social proof is a powerful tactic early on because it validates your content is worth someone’s precious time. In addition, you can further narrow down popular content by region, category, or stated preferences if available — then, as users continue to interact with your brand, you can start tailoring recommendations to their interests.