Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Direct Mail as Part of Multichannel Marketing Strategy

Four of the Best Types of Direct Mail Campaigns for Your Multichannel Strategy If you monitor marketing campaigns that are effective in the modern market, you know that multichannel approaches rule. You also may have noticed that direct mail…

3 Steps for Striking First-Party Data Gold

Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers…

Fintech Startup, Clearscore, Makes Messaging 40 Million Feel Personal

Imagine a world where finance is clear, calm, and easy to understand. Clearscore is helping build that world. The red-hot fintech startup utilizes Blueshift to provide insights and tools in order to facilitate great financial well-being. And,…

Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses…

Turning 2019 Holiday Buyers into Loyal Customers

Though the weather is still warm, the 2019 holiday season is coming quickly. The drive to capture shoppers’ attention and fulfil orders in time for December doesn’t have to be panic-filled. In fact, you can turn first-time holiday buyers…

3 Reasons All Marketers Are Becoming Data-Driven Marketers

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Being a “data-driven” marketer is no longer a moniker for a small subset of the marketing population. When questioned about the single most exciting opportunity’ of 2019, the majority of marketers cited ‘data-driven marketing which focuses…

Why Your Customer Journey is Missing the Mark (And How You Can Fix It)

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A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…

What's New in Data-Driven Marketing, August 2019

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Hot off the presses! Blueshift has been in the news quite a bit in the past week. So, rather than sending you running across the internet, we’ve elected to round up our latest and greatest features. This week, Blueshift’s CEO and Co-Founder,…

The Exponential Growth of Customer Data Platforms in 2019

Customer Data Platforms. CDP. Get used to that acronym, it’s here to stay. The newcomer platform has had a lot of hype, but it’s now proving its worth. The CDP industry has grown by 19 vendors, and raised $317 million in the first half of…

Do You Make These Common Personalization Mistakes?

1:1 personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric…

The Data Activation Survival Guide

This past year has been the year of the CDP. The market grew by a whopping 71% in the first half of 2019 alone. 78% of companies have, or are looking into buying Customer Data Platforms. The hype of CDPs has allowed marketers to unify their…

6 Questions You Should Always Ask Before Buying a CDP

Customer Data Platforms are today’s water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform’s praises, making professionals eager to implement the solution in their own organizations. This leaves decision…

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