Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

marketing automation use cases

How AI and Customer Data Are Poised to Revolutionize Marketing Automation

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In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
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How E-Learning Brands Can Transform Student Experiences

How E-Learning Brands Can Transform Student Experiences

This year more students than ever before will be heading “back to school” online. And just like countless other businesses, e-learning companies are in a great position to win loyal students who are flooding the online space. But, unlike…
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AI

AI in Marketing: How to Unlock Success for Your Business

In 2020, AI is everywhere. The explosion of AI-based platforms and tools onto the marketing scene might seem overwhelming, but it’s actually incredibly exciting  Historically, AI-powered marketing solutions have been overly technical or required…
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consumer

eCommerce Marketing Leaders’ Perspectives: Adapting Strategies to Changing Consumer Behavior

We’ve seen some huge changes to the marketing landscape so far in 2020. Being able to adapt quickly to the ongoing shifts in consumer behavior is more important than ever to succeed. Luckily, there are key strategies you can adopt to better…
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AI

Now Available On Blueshift Academy: Becoming an AI Marketer

As more and more businesses adopt and invest in AI, it’s clear that it is the next big trend in marketing. But starting from scratch can be an overwhelming process. What’s more, there’s little information on where (and how) to start or…
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multi-channel campaigns see +283% effectiveness

Top 4 Reasons Why You Need to Shift to Multi-Channel Marketing

In our 2020 Benchmark Report, we examined how multi-channel campaigns outperform their batch counterparts, with impressive results. Keep reading to find out how well multi-channel campaigns stack up and why it’s critical you bring them into…
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How to Improve Push Conversions by Over 2000% with Triggers

Push notifications are one the easiest and most efficient ways for customers to interact with your brand. These bite-sized communications are easy to digest and click through to get customers on their way towards taking action upon your message.…
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carparts.com

Blueshift Customer Stories: Carparts.com Increases Customer Engagement by 400% by Personalizing Experiences

We all have our (healthy) obsessions — some people dote after their pets, others spend a lifetime perfecting their knitting. And as our hobbies became more accessible through digital transformation, many auto part retailers remained rooted…
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The Impact of Triggers on Popular Marketing Campaigns

In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based…
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Text showing the definition of a Customer Data Platform or CDP

What Is a Customer Data Platform (CDP)?

Many marketers have questions about Customer Data Platforms (CDP): What is a CDP? I’ve heard I need one, but why? Why is a CDP different from a CRM...or a DMP, or a database in general?These questions are fair and incredibly common. A…
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emails

Need Improved Conversions? Triggered Emails Can Help

It can be incredibly frustrating as a marketer to craft great content and messaging, just to have it underperform. It’s nothing personal — time and time again talented marketers put hours of work into emails, just to have them result in…
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Create Streamlined Multi-Channel Browsing Experiences with Blueshift’s Deep Links

With any message marketers send, the piece of content is rarely the intended final destination for customers. We craft compelling, customized messaging in order to lead our customers to click-through and journey farther down the funnel. It’s…
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