Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Building the Right Foundation for Data Activation and Growth

While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are…

SMS Engagement Rates And How To Ensure Customers Love Yours

It’s no secret that people use mobile phones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. Here’s what you need to know. Get On Board With SMS SMS open rates outpace email by 78%,…

Marketing Strategy Planning Trends Going Into 2020

Digital Marketing Practices & Insights

Another year is nearly over, and it’s time to look ahead to 2020. Here are the latest marketing strategy planning trends that will help your business gain an edge going into 2020. SEO Is Becoming More Difficult And More Important According…

Data Activation’s Role in the Future-Proof Tech Stack

Customer Data & CDPs

Data activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that…

Insightful Multi-Channel Marketing Statistics To Improve Your Strategy

Digital Marketing Practices & Insights, Marketing Automation

Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…

Using AI To Better Understand Your Social Media Audience

AI in Marketing

Most people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help. The…

Data Activation: Essential Capabilities for Today and Tomorrow

Customer Data & CDPs

Let’s say you run a small business and you have 100 customers in total. Breaking them into segments and marketing in a relevant and personal way is doable. You’d likely know each and every one of them by name, and you’d know their preferences…

Using Data-Driven Marketing To Reduce Abandoned Carts

Customer Data & CDPs

Abandoned carts are a frustration every e-commerce business deals with. In 2018, 66.2% of all carts were abandoned. Customers cite a variety of reasons for abandoning their carts, from being presented with an unexpected cost to concerns about…

Embracing Customer Experiences For Improved Marketing

Marketing Automation

There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it! What…

The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf

Blueshift in the News, Customer Success, Digital Marketing Practices & Insights

Last week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was…

What is Data Activation?

Customer Data & CDPs

We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having…

How Customers Really Engage With Push Notifications in Browsers

Digital Marketing Practices & Insights

Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business…

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