Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

learning

Blueshift Engage: Being Adaptive and Embracing the Learning Mindset

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Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…
teams

Why Teams of All Sizes Need to Be Using AI for Powerful Results

For most marketers, hearing the word “AI” might send shivers down their spine — it’s no wonder considering that AI seems to have become the catchall for a super expensive robot who’ll be stealing your job in the next 5 years. The reality…
multi-channel

Blueshift Engage: Winning Strategies for Multi-Channel Campaigns

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Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…
zumper

Blueshift Engage: The CEO’s View on Marketing & Growth

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Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…
tuft & needle

Blueshift Customer Stories: Tuft & Needle Improves Email Revenue by 181% with 1:1 Personalized Experiences

We can all agree that the traditional mattress buying process can be unnecessarily complicated. Daehee Park and JT Marino were fed up with inconsistent skews, pushy sales reps, and poor customer service that was all too common in the mattress…
reputation

Managing Reputation as an Email Sender

As senders, our efforts may have us spread thin at times as we manage email marketing programs across the globe. Maintaining a positive reputation, meeting the goals of our key performance indicators, and the likes all play a crucial role in…
team

Marketer vs. Martech: Disparate Tools Lead to Disparate Teams

Nearly 100 years ago there were, at most, three channels on which marketers could reach consumers: radio, print, and billboards. In the past 20 years, the number of digital avenues for communication has skyrocketed and with it, the number of…
AI predictive marketing

How to See Transformation In Under 90 Days with AI Marketing

Looking to make a fast splash in marketing performance? New campaigns, tag lines, and special offers are great techniques for enhancing performance, but these efforts need to be supported by a strong data foundation and the proper tools to ensure…
inbox email

How to Standout Among Rampant Inbox Overload

As our world becomes increasingly more digital and businesses race to keep up with the times, many marketers will find themselves shifting to digital marketing channels they’re comfortable with. Marketers will and are turning to good ol’…
martech

How to Reduce Martech Friction for Immediate ROI

As the world of martech has blossomed over the past 10 years we have been encouraged to purchase the next big thing. Each new addition to a team meant a new recommendation for what tech was worth buying. The end result is 95% of marketers are…
engage

3 Proven Tactics to Engage Your Most Valuable Customers

In unprecedented times, periods of economic uncertainty, or even in times when your business is changing in general, it can be difficult to decide what’s next. As you shift your marketing strategies to fit the position you’re in, it can…
martech

Marketer vs Martech: A Broken Stack Means a Broken Team

If you’ve been keeping up with our Marketer vs Martech series, you might remember that over 95% of marketers aren’t personalizing on a one to one level — and 69% of those folks attribute that to friction in their martech stacks. And, these…