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Just Not That Into Your CDP? Swipe Right on Intelligent Customer Engagement

Melissa Bradbury

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Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand adventures in the world of customer data. You swooned over the possibilities, but reality hit harder than a poorly-timed breakup text. The sparks fizzled, the passion waned, and suddenly, you found yourself swiping left on your once-beloved CDP faster than you can say, “It’s not you, it’s your connection to all customer data and real-time mojo.”

Beyond the heartaches of your current CDP lies the promise of Blueshift. It’s not just a CDP, but a cross channel marketing solution as well; it’s the partner you’ve been searching for, ready to elevate your customer engagement game to new heights. So, this Valentine’s Day, trade in your tired old CDP for a new relationship with Blueshift, where our intelligent customer engagement platform supports both a CDP and cross-channel marketing  – love stories are waiting to be written.

The Romance Gone Cold: Recognize the Red Flags

Picture this: you and your current CDP started off strong. The promises were grand, the potential endless. But as time went on, you realized it wasn’t the magical solution it claimed to be. It couldn’t keep up with your evolving needs, and maybe it seemed like He’s Just Not That Into You.

It’s crucial to recognize the red flags in your current CDP relationship. Perhaps you’ve encountered limitations like data unification issues or a growing misalignment between customer expectations and what your CDP delivers. The lack of real-time capabilities might also be holding your marketing efforts back. Or perhaps having to use an additional platform for activating your data is slowing you down. 

Don’t worry, it’s not just you. A recent Forrester Consulting study showed that even though 66% of surveyed CDP users believe that adopting a CDP is a priority, only 10% of them think their CDP meets all of their needs, and a mere 1% of them believe their current CDP answers future requirements! That’s a lot of unhappy CDP users.

Falling Out of Love: Reasons to Move On

In the realm of CDPs, falling out of love is too common. Perhaps your current CDP can’t keep pace with your growth, stumbling when you need to scale or taking an eternity to show any real value. Extracting data feels like pulling teeth, struggling with unification issues that leave your insights scattered and incomplete. And let’s not forget, if your current CDP isn’t real-time it is, quite literally, living in the past.  

These shortcomings amount to a relationship that just can’t weather the storms of modern marketing needs. Realizing the gap between what you expect and what your CDP can deliver is the first step toward a brighter marketing future. Start on the path to choosing the right CDP for you with our 10 key considerations checklist.

Finding "The One": Transitioning to Blueshift

Enter Blueshift, the CDP and cross-channel power duo that’s ready to sweep you off your feet. Here are a few of the reasons why businesses are falling head over heels for Blueshift:

  1. Real-Time CDP: Blueshift’s CDP can help you unify and activate your first-party data easily and efficiently. Leverage all your rich customer data to reach every customer on a personal level with better targeting and a deeper understanding of behaviors. Blueshift also complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.
  2. Unified Customer Profiles: Get a comprehensive view of your customers. Blueshift’s CDP compiles all customer interactions and behaviors into a single, unified profile, painting a complete picture that fuels smarter decision-making and more impactful campaigns.
  3. Precise Audience Segmentation: Reach the right customers every time with easy-to-use, precise audience segmentation powered by real-time customer data — no SQL expertise needed.
  4. AI-Powered Decisioning: Automate and scale your marketing with AI to segment customers, choose the best channels to reach them, and send relevant messages at optimal times.
  5. Robust Customer Insights: Blueshift’s real-time analytics provide actionable insights, empowering marketers to understand customer behaviors, preferences, and trends to steer your strategies with confidence.
  6. Cross-Channel Activation: Leverage your richc customer data to orchestrate seamless customer journeys that adapt in real-time across any channel, including email, SMS, in-app, web, paid media, and more.

 

Transitioning to Blueshift is seamless, offering a refreshing change in the realm of enhanced personalization and dynamic data capabilities. 

Take Carparts.com, a premier online destination for auto parts and accessories, as a case in point. Their journey mirrors the heartaches many marketers face. Frustrated by the limitations of their dated marketing cloud, Carparts.com found themselves struggling to infuse a personal touch into their messages, heavily reliant on engineering and IT resources. This led them to embark on a quest for an intelligent customer engagement platform, a marketing companion tailored to their needs, allowing the team to collect and act on data from every touchpoint. By finding their “perfect pair”’ they now deliver a harmonious strategy of personalized email and SMS experiences, adapting to every user’s unique preferences – a match made in marketing heaven!

Celebrating New Beginnings with Blueshift

With real-time capabilities and a focus on ROI, Blueshift ensures your marketing efforts don’t just meet expectations – they exceed them. So, this Valentine’s Day, take the leap. Break up with the limitations of the past and embark on a new romance with Blueshift. Embrace the dynamic, the agile, the real-time, and the personalized. 

Blueshift offers a free tier to get started, allowing you to experience the transformation firsthand. In just 15 minutes, you can begin driving sophisticated, personalized customer engagement and automation.

Happy Valentine’s Day!