4 Ecommerce Marketing Trends That Will Take 2021 By Storm

2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged...
Creative Studio Email Enhancements

Building the Personalized Emails of Your Dreams has Never Been Simpler: Meet our Enhanced Creative Studio for Email

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Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines,...
Blueshift named a RealCDP

Blueshift Certified as ‘RealCDP’ in CDP Institute’s Inaugural Audit

2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion…

How to Perfect the Patient Experience with a SmartHub CDP

As a world grows increasingly digital, no industry or vertical seems to go untouched by digital transformation. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by businesses like Amazon and…
customer data

The First-Party Data Opportunity: What Marketers Need to Know

Data has officially surpassed oil as the world’s most valuable resource. But, not all customer data was created equal — 42% of marketers still consider 3rd party data effective, new regulations under GDPR, and deprecations by players like…

Blueshift’s Holiday Guide to Deliverability Success

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This guide was originally posted in November of 2019 and was updated in October of 2020. Many of us spend ample time and effort in improving our email marketing strategies and efforts, all in preparation for the holiday season. Even for those…

Monthly Email Deliverability Digest: October Issue

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From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than…
email deliverability academy course now availible

Now Available On Blueshift Academy: Email Deliverability Fundamentals

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As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching…
SmartHub CDP ROI

The ROI of the SmartHub CDP

With so many marketing platforms on offer (almost 8,000 as of 2020), it can be difficult to differentiate the just ok platforms from the ones worth their weight in gold. A great place to start when vetting the perfect platform for your needs…

4 Simple Tips for Optimizing Your Abandoned Cart Workflows

Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site…