customer data platforms (cdp) vs customer relationship management (crm)

CDPs vs. CRMs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Customer Relationship Management (CRM). Both are extremely popular platforms, and both prioritize customers, but they are worlds apart in function and purpose,...

Blueshift Raises $30 Million Series C Funding Round

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The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital, bringing the total amount raised to,...

Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021

In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data,...

Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake

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With the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data,...

How to Run a Successful Customer Data Platform RFP: The 50 Essential Questions

For marketers and technology decision-makers, the Request for Proposal (RFP) process can be one of the most daunting and time-consuming tasks their job demands. With good reason too. Critical, long-term technology investments can make or break the success of a business,...
Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar.

Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda Labs

Couldn’t join us for our exclusive webinar with the Customer Data Platform Institute and Smart Panda Labs? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording,...

Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative Studio

We’re excited to announce we’ve revamped our Creative Studio for Push and upgraded our Creative Studio for In-App and SMS to streamline template workflows,...

4 Ecommerce Marketing Trends That Will Take 2021 By Storm

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2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged...
Creative Studio Email Enhancements

Building the Personalized Emails of Your Dreams has Never Been Simpler: Meet our Enhanced Creative Studio for Email

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Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines,...
Blueshift named a RealCDP

Blueshift Certified as ‘RealCDP’ in CDP Institute’s Inaugural Audit

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2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion…