As a marketer, you spend countless hours creating the ideal campaigns and journeys for your customers. You keep a constant eye on engagement, conversion, and revenue generated and continue to test campaigns to optimize performance. But with so many campaigns and competing messages running simultaneously, how do you distinguish the impact of a campaign from all other marketing touchpoints? We want to think that our marketing activity is influencing engagement and buying decisions, but how do you know whether customers would have converted regardless of whether they saw your messages? A big question on the minds of marketers and business leaders looking to optimize spend: what’s the incremental lift driven by my marketing?
Holdout tests provide the definitive answer about the real impact driven by campaigns. Now, with the release of campaign holdout reporting, you can run holdout tests and understand the incremental impact of campaigns within the Blueshift platform.