Chances are you’ve heard the adage, “time is money” — but in marketing, we’re sure the more accurate phrase would be, “data is money”. Data is one of the most valuable tools marketers can leverage. Although everyone recognizes the importance of data, marketers today only use 50% of their data. Given how much money, time, and consideration goes into collecting and using customer data, it’s shocking how low that number is. Losing out on valuable chunks of your data doesn’t have to be the grim reality you live with: the key to harnessing your data lies in data activation.
To help marketers better understand the major roadblocks that prevent them from using the entirety of their data, and how they can overcome these obstacles, we’ve written our comprehensive guide: The Smart Guide to Data Activation. Let’s dive into what you can expect to learn from our full guide.