Personalize EVERY Experience

Utilize a 360 Single Customer View of All Your Known and Anonymous Users

Collect, store, and activate your relevant customer data with rich profiles of every anonymous and identifiable customer. Use this single customer view to improve cross-channel marketing communications and customer engagement.

Udacity logo
Zumper logo
Carparts logo
Tuft and Needle logo
Lending Tree logo
Udacity logo
Zumper logo
Carparts logo
Tuft and Needle logo
Lending Tree logo
Dynamic customer profiles

single customer view

Dynamic Customer Profiles

Customer profiles update in real time with every new activity so you always access the most relevant customer data.

  • Create profiles for known and anonymous customers with cross-device identity resolution.
  • Use our flexible data structures to customize to your unique datasets without data limits or additional data work.
  • Leverage real-time data to continuously shape customer interactions across all marketing channels.
Build precise segments

adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real time and adapt to customer data without impacting storage or speed.
Personalized experience

Deliver Relevant Messages

Deliver Relevant Messages

Easily customize blocks of product or content recommendations that update in real time based on customer data.

  • Create blocks for related items, next-best products, affinity products, trending, most viewed items, and more.
  • Update recommendations with latest customer behaviors and product interactions to keep content relevant.
  • Centralize your recommendation logic and easily distribute 1:1 experiences across every channel and touchpoint.
Data Security with GDPR, AICPA SOC, HIPPA compliant, and CCPA

secure and compliant

Data Security and Privacy

Blueshift complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.
Carparts.com logo over a red SUV

Customer success story

CarParts.com Increased Customer Engagement 400%

“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels.”

Houman Akhavan
Houman Akhavan Chief Marketing Officer, CarParts.com

Demo the Platform

See Blueshift In Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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