Blueshift and TechValidate conducted a research study with 198 companies to better understand how B2C marketers are using artificial intelligence to increase the effectiveness of their campaigns.
The top reasons marketers are held back from using AI in their marketing
The relationship between customer data usage and achieving revenue goals
What leading organizations are doing with AI in their marketing
How a lack of access to your customer data is holding your marketing team back
Learn how leading organizations are applying AI for marketing success
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”
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