AN INTRODUCTION TO
Making smart use of customer data and intelligence has long been the driver behind winning marketing strategies. So why are only 28% of marketers completely satisfied with their ability to engage customers across channels at scale?1
There’s a clear gap today between the kinds of customer experiences marketers aim to create and what they can deliver. The cause? Marketers struggle to use their data in execution across channels. This ongoing disconnect leads to marketers missing out on significant growth and revenue opportunities.
In this guide, you’ll learn the drivers behind your data-driven marketing challenges, what Data Activation is, why it’s essential to your marketing success, and how to use it to deliver game-changing, repeatable growth.
1Salesforce. (2018). Salesforce State of Marketing: 5th Edition.