The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need. This may be for convenience, safety, expanded shopping options, or they’ve simply gotten used to it over the past year. Whatever the reason, shoppers now expect a higher standard of online experiences, and those “gold standard” experiences begin with customer data.
Here’s what’s possible with your customer data in the driver’s seat of your marketing, and why customer data is essential to the online experience.