Grow Through Automation and Convert Through Deep Personalization
CarParts.com selected Blueshift because it was the only platform that was flexible enough to unify and utilize their complex data that included large product and content catalogs, customer’s historical behaviors, and real-time user activity across channels. Blueshift enabled their team to collect and act on any data point, enabling them to surface the right auto part recommendations adapted to each customer from across over a million SKUs.
Their team was able to effortlessly launch various promotional, transactional, and lifecycle vehicle maintenance campaigns that are fully automated and event-triggered. This included cart abandonment, viewed products, category abandonment, vehicle maintenance, search abandonment, and post-purchase upsell campaigns. With a unified view of every user, they’re now able to deliver on an orchestrated strategy of personalized email and SMS experiences that adapt to every user.
The following capabilities were essential to CarParts.com success:
Personalized Product and Content Recommendations
Adapt auto part recommendations, repair tips, and news to each user based on their vehicle year, make, and model and real-time website behaviors
Allows CarParts.com to have more targeted campaign strategies by building precise audiences that automatically update based on the latest customer data
Multi-Channel Campaign Journey Builder
Allows the CarParts.com team to create, automate, and scale more campaigns while freeing them up to focus on high priority initiatives
Advanced A/B and Multivariate Testing
Ensures each user gets the most effective treatment by automating testing and optimization of every component in their campaigns, including templates, subject lines, recommendations, and more
CarParts.com was able to see:
+400% CTR with personalized recommendations
+130% message volume with personalized content
50 Hours saved weekly by eliminating engineering dependencies
To expand further on the success they’ve had personalizing and scaling their email and SMS campaigns with Blueshift, CarParts.com plans to extend Blueshift to additional channels including onsite recommendations, push, and paid media like Facebook so they can deliver cohesive, consistent customer experiences across every brand touchpoint.