Grow Through Automation and Convert Through Deep Personalization
CarParts.com selected Blueshift because it was the only platform that was flexible enough to unify and utilize their complex data that included large product and content catalogs, customer’s historical behaviors, and real-time user activity across channels. Blueshift enabled their team to collect and act on any data point, enabling them to surface the right auto part recommendations adapted to each customer from across over a million SKUs.
Their team was able to effortlessly launch various promotional, transactional, and lifecycle vehicle maintenance campaigns that are fully automated and event-triggered. This included cart abandonment, viewed products, category abandonment, vehicle maintenance, search abandonment, and post-purchase upsell campaigns. With a unified view of every user, they’re now able to deliver on an orchestrated strategy of personalized email and SMS experiences that adapt to every user.
The following capabilities were essential to CarParts.com success:
- Personalized Product and Content Recommendations to adapt auto part recommendations, repair tips, and news to each user based on their vehicle year, make, and model, and real-time website behaviors
- Advanced Segmentation allows CarParts.com to have more targeted campaign strategies by building precise audiences that automatically update based on the latest customer data
- Omnichannel Campaign Journey Builder allows the CarParts.com team to create, automate, and scale more campaigns while freeing them up to focus on high priority initiatives
- Advanced A/B and Multivariate Testing ensures each user gets the most effective treatment by automating testing and optimization of every component in their campaigns, including templates, subject lines, recommendations, and more