Scale Personalization Using Real-Time Site Behaviors
James Allen selected Blueshift because it was a fast, flexible platform that enabled their team to unify more data than before across their website events, campaign engagement, catalogs, transactions, and in-house tools and use it to deliver real-time, personalized experiences with truly tailored recommendations specific to each user and their lifecycle stage.
Leveraging a complete, single view of every customer’s journey and real-time behaviors, James Allen was able to launch and automate key campaigns including price-drop, abandoned cart, window shopping, welcome series, post-purchase, promotional series, and more. With automated campaigns running in the background, their team saved countless hours and resources.
The following capabilities were critical to James Allen’s success:
Allows their team to deliver personalized jewelry recommendations specific to each customer’s real-time context such as affinities, price points, and website behaviors
Campaign Journey Builder
Empowers their team to create and automate multi-stage cycles based on any event or behavior such as add to cart, browsed items, searches, and more through an easy-to-use interface
Provides their team with an intuitive audience builder to create advanced, precise segments that auto-update with the latest customer activity
Allows their team to effortlessly create on-brand emails leveraging a comprehensive template library and customize it to brand graphics, logos, images, and more
James Allen was able to see:
+17% in website sessions driven by personalized experiences
+27% message volume with same resources
10 Hours hours saved per week with self-serve tools
To stay on course with the momentum they’ve had, James Allen plans to leverage Blueshift’s data and segmentation capabilities to improve its Facebook and Instagram campaigns through Audience Syndication. They also plan to use Blueshift’s Predictive Scores to better target users and tailor messages based on affinities such as diamond styles, band types, product round-ups, and more.