Discover the Massive Impact Triggers Have on the Metrics that Matter Most to Data-Driven Marketers

We analyzed over 14.9 billion messages to understand how multi-channel triggers and AI influence core engagement metrics.

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Fill out the form below to read the full results of this analysis. The Benchmark Report 2020 is available in PDF and digital formats.
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What’s in the Report

How Triggers Improve Conversions and Campaign Effectiveness

Introduction and Methodology
Definition of Key Terms
Key Conclusions
The Impact of Email Triggers
The Impact of Mobile Push Triggers
The Impact of Multi-Channel Campaigns
The Impact of AI-Powered Campaigns
Recommendations for Scaling Triggers
About Blueshift


Email Triggers are 497% More Effective than Batch Emails


Multi-Channel Triggers Across Email and Mobile are 283% More Effective than Single Channel


Mobile Push Triggers are 1490% More Effective than Batch Push Notifications


Campaigns Using Predictive Recommendations are 116% More Effective than Those that Do Not

Learn How To Scale Triggers

Read Our Report to Scaling Triggers Within Your Marketing

To see success in 2020, leave non-personalized, batch-and-blast campaigns in the past and scale-up triggered messaging.


“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”

Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”

Stephen Cruz
Lifecycle Marketing Manager, Chatbooks


Trigger Based Marketing

To continue reading download the full Report.