Trigger-Based
Marketing
We analyzed over 14.9 billion messages to understand how multi-channel triggers and AI influence core engagement metrics.
What’s in the Report
Introduction and Methodology
Definition of Key Terms
Key Conclusions
The Impact of Email Triggers
The Impact of Mobile Push Triggers
The Impact of Multi-Channel Campaigns
The Impact of AI-Powered Campaigns
Recommendations for Scaling Triggers
About Blueshift
+497%
Email Triggers are 497% More Effective than Batch Emails
+283%
Multi-Channel Triggers Across Email and Mobile are 283% More Effective than Single Channel
+1490%
Mobile Push Triggers are 1490% More Effective than Batch Push Notifications
+116%
Campaigns Using Predictive Recommendations are 116% More Effective than Those that Do Not
Learn How To Scale Triggers
To see success in 2020, leave non-personalized, batch-and-blast campaigns in the past and scale-up triggered messaging.
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”
To continue reading download the full Report.
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