Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...

Conference Recap: How to Create Continuous Customer Engagement

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Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Understand the major roadblocks that prevent you from using the entirety of your data and how you can overcome these obstacles in our Smart Guide to Data Activation,...
Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

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Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let's dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business,...

MarTech Recap: 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP

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Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP, featuring our very own Chief Growth Officer, Josh Francia,...

The Smart Guide to Product Recommendations: Retail and Ecommerce Is Here

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In the Smart Guide to Product Recommendations: Retail and Ecommerce, you'll learn about the product recommendation themes, how to select the right ones, and best practices to add relevance across every interaction with your brand,...
cdp vs. dmp

CDPs vs. DMPs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Data Management Platform (DMP). Both are well-known platforms, and both deal with the routing of data, but they are worlds apart in function and purpose,...

Webinar Recap: Creating A Customer-Focused Loyalty Strategy Based On Data with Lob

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Couldn’t join us for our exclusive webinar with Lob, one of our leading direct mail partners? Have no fear — we’re recapping it all here,...