Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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The Impact of Triggers on Popular Marketing Campaigns

In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based…
emails

Need Improved Conversions? Triggered Emails Can Help

It can be incredibly frustrating as a marketer to craft great content and messaging, just to have it underperform. It’s nothing personal — time and time again talented marketers put hours of work into emails, just to have them result in…

Create Streamlined Multi-Channel Browsing Experiences with Blueshift’s Deep Links

With any message marketers send, the piece of content is rarely the intended final destination for customers. We craft compelling, customized messaging in order to lead our customers to click-through and journey farther down the funnel. It’s…
triggered

Triggered Marketing Revisited: 5 Proven Reasons Why You Need It

Every few years the team here at Blueshift likes to take the pulse of triggered marketing. It’s at the core of what we do, we’re invested in determining the value it can bring to marketers, how it can be improved, and much more. As we rolled…
lockdown

A Glimpse Into Blueshift (Lockdown) Life

From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber. As we’re approaching the end of week 13 of shelter-in-place, Blueshifters around the globe had a fun task during our weekly all-hands meeting: present how you’ve been…
insights

Dive Deeper Into Your Multi-Channel Campaign Performance with Blueshift Insights

For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their…
healthcare

The Ideal Healthcare MarTech Stack

A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide…
infobip

Introducing InfoBip Support for Blueshift

For businesses looking to improve their multi-channel marketing strategies, finding the right solution can be overwhelming — especially when sending messages across channels in multiple countries. One channel marketers can’t forgo is SMS,…
customer-centric

5 Reasons Your Marketing Needs to Be Customer-Centric

Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing…
Blueshift - What We Believe

What We Believe — A message of solidarity from our CEO

The events that have unfolded in the United States over the last few weeks, most recently with yet another tragic killing of a black person - George Floyd - at the hands of those charged with protecting us, have left the whole nation shocked.…
tradera

Blueshift Customer Stories: Tradera Increases Sales By 131% With Personalized Recommendations

Today’s customers are becoming more eco-conscious and budget-minded. They’re now shifting from buying goods from large brand corporations and instead, looking for a hassle-free, sustainable way to buy and sell goods. So, it’s no surprise…
martech

Marketer vs. Martech: The Struggle for Success In 2020

In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight…