
Articles and Resources
Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.


Blueshift Raises $30 Million Series C Funding Round
Blueshift in the News, Customer Data & CDPsThe Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital, bringing the total amount raised to,...

How to Increase Engagement Throughout the Media User Experience with Recommendations
AI in MarketingRecommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately,...

Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021
Customer Data & CDPsIn the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data,...

Welcoming New Users: How to Leverage Recommendations in Media and Publishing
Digital Marketing Practices & InsightsAs a consumer, when we start our journey with a new brand the entire experience can be a little overwhelming — especially when that brand has a vast catalog of content to sift through. This is a challenge especially for media and publishing companies,...

Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake
Integrations, ProductWith the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data,...

The Smart Guide to Recommendations: Media and Publishing Is Here
AI in Marketing, Digital Marketing Practices & InsightsThe Smart Guide to Recommendations: Media and Publishing is here to teach marketers about the different content recommendation themes, how to select the right ones throughout your user journey...

How to Use Recommendations in Online Marketplace Marketing
AI in Marketing, Digital Marketing Practices & InsightsOnline marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...

How to Run a Successful Customer Data Platform RFP: The 50 Essential Questions
Customer Data & CDPsFor marketers and technology decision-makers, the Request for Proposal (RFP) process can be one of the most daunting and time-consuming tasks their job demands. With good reason too. Critical, long-term technology investments can make or break the success of a business,...

Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda Labs
Customer Data & CDPsCouldn’t join us for our exclusive webinar with the Customer Data Platform Institute and Smart Panda Labs? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording,...

8 Retail CX and Marketing Trends for the New Year
Digital Marketing Practices & Insights2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as businesses continue to be transformed by consumer preferences, safety regulations, and the retail market as a whole,...

Why You Need AI-Powered Recommendations in Your Marketing
AI in MarketingAs we move forward into an increasingly digital world, the sheer volume of choices that consumers are faced with can be overwhelming. To rise above the noise companies have to provide personalized experiences,...