Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Escape the Marketer’s Traffic Jam: The Road From Channel-Centric to Customer-Centric

The picture above probably incites some familiar emotions. Sitting in traffic would go straight to the top of most people’s list of pet peeves because it’s something we all have to experience at some point, to no fault of our own. Traffic…

Readiness Check: Get Started with Data-Driven Marketing in 3 Steps

Data-driven marketing. We either just said your favorite words, or increased your heart rate just a little. Your boss wants it to become the core of what you do, and most marketers want to take advantage of the wealth of data out there too.…
artifact uprising team executes hyper-personalization

The Future of Marketing: Artifact Uprising’s Lean Team Breaks the Mold with Hyper-Personalization and AI

It’s not easy being in the business of joy. It results from the perfect blend of eco-friendly materials, cherished memories, and a service that ties it all together. And though it’s no cakewalk, Artifact Uprising has mastered it. At…

Marketing in the Modern Age: Mobile Made Easy

Though many of us say we’re not addicted to our mobile devices, the data says otherwise. In a recent study, 2/3rds of respondents admitted they couldn’t go without their smartphones. And these avid users aren’t just spending their time…

Blueshift Named to the Data-First 50 List for AI-Powered Business Applications by Wing Venture Capital

Welcome to our inaugural list of AI-powered Data-First business applications. It highlights 50 innovative, venture-backed startups in America that have set out to reinvent the $150BN-plus market for business applications using a powerful combination…

Blueshift Disrupts Programmatic Space by Winning MARKies Award for Programmatic CRM

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held…

Blueshift Named Finalist For “Most Innovative Integrated Marketing Suite” Award

SAN FRANCISCO, CA (PRWEB) JANUARY 27, 2016 Blueshift, the leading provider of Segment-of-One marketing automation solutions for consumer marketers, today announced that it has been selected as a Finalist in the Most Innovative Integrated Marketing…

Blueshift Wins 3 Stevie® Awards At The 2016 American Business Awards

SAN FRANCISCO, CA (PRWEB) MAY 03, 2016 Blueshift, the leader in Segment-of-One B2C marketing automation, was today named the winner of one Silver and two Bronze Stevie® Awards at The 14th Annual American Business Awards. Blueshift received…

Blueshift Wins TiE50 Award, Recognized as a Leading Technology Startup among over 2700 contestants

SAN FRANCISCO, May 20, 2015 /PRNewswire/ -- Blueshift Labs, the leader in Predictive Segmentation & Marketing Automation, has been selected as a "2015 TiE50 Winner" at TiEcon 2015. The annual award honors the 50 most promising startups,…

Photobook App, Chatbooks, Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns

Life is full of moments you want to last forever -- from first steps to first school dances, photos help us hold those moments close and enjoy them for years to come. And cherished memories deserve a worthy frame. When Chatbooks’ co-founder,…

Winning Personalization, by the Numbers

Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization.…

Martech is Marketing: 3 Learnings from #MarTechConf East 2019

This year’s #MarTechConf East event can be summed up in three words: It’s all happening.Whether you’re new to the space or a seasoned marketing professional, the fact that our department is playing a more integral, impactful role in…