Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Use AI techniques to personalize and optimize your communications to reduce subscriber churn.

Stop Subscriber Churn in Its Tracks with These 4 AI-Powered Campaigns

Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you've been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your…
At Blueshift we believe it's important to give back to your community, especially the neighbourhood you work in.

Culture at Blueshift : Supporting local neighborhoods through volunteering

Every year we enjoy summer with outdoor fun events, whether it's hiking Angel Island in SF Bay, getting there by Sail boat or rafting down the American River in the Sacramento area. This year our team members wanted to do something different…

5 Practical AI Techniques for Improving Customer ROI

Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time.Personalizing content in the form of giving the right recommendations for each user, scheduling…
7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…
Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
5 Predictions on How AI Will Reshape Marketing

5 Predictions on How AI Will Reshape Marketing

According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…
From Acquisition to Retention: Top AI Techniques for Today’s Marketing Leaders

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success.However,…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

The full article, "Survey shows that three-quarters of businesses improve revenue with AI", can be found here on ZDNet: https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/AI-Powered…
Latest independent research commissioned by Blueshift finds Marketers see the huge potential of AI, but the data remains a challenge

Marketers see the huge potential of AI, but the data remains a challenge

 Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the…
what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.

A 360-degree View of the Customer – Finding Marketing Zen

In this post, we’ll explain what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.  The…
Blueshift's AI-powered marketing platform solves for The 3 Is of AI in Marketing: More Than Just Intelligence

The 3 “I’s” of AI in Marketing: More Than Just Intelligence

This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the…
3 Crucial Elements Marketers Must Consider When Implementing AI Strategy, Organization, and Technology

3 Crucial Elements Marketers Must Consider When Implementing AI

This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat.In the first part of…