As marketers, we all know personalized experiences are key to winning over customers. As today’s customers engage with brands on a growing number of channels, they expect those personalized interactions to take place and be connected across every touchpoint with the brand.
Beyond personalization, customers want frictionless omnichannel experiences that are responsive to their in-the-moment needs and take place on the most relevant channel. We’ve seen the brands that successfully meet these omnichannel expectations achieve cost savings of up to 30% and revenue increases of as much as 20%.
In reality, delivering relevant, connected interactions across channels is a challenge for most brands because of the need to wrangle a growing number of platforms. Marketers today need a centralized place to connect and orchestrate personalized customer journeys that seamlessly deliver the right experiences in response to each customer’s unique behaviors. This platform must not only keep up with customers’ evolving preferences but also stay one step ahead as new channels and behaviors emerge.
At Blueshift, we’ve always focused on innovations that help you engage customers in smarter ways while making your team more productive, nimble, and self-sufficient. That’s why we’re excited to announce our next-generation Journey Builder and new App Hub being released in October 2021.
With input from our customers, we’ve redesigned the omnichannel campaign orchestration and management experience around simplicity, productivity, and agility — and we’ve made it seamless to extend that experience across any brand touchpoint. Creating meaningful customer experiences and driving impact across the lifecycle has never been this fast and easy.