While the new iOS 15 features enable users to feel more empowered, they present additional anxiety to marketers: How are we going to connect with our customers if they silence our notifications? Will we still be able to create valuable touchpoints with our customers on mobile? Does this mean we need to completely change our mobile marketing strategy?
These concerns are totally valid, and we are right there with you. However, there are ways you can make your mobile marketing strategy work smarter and harder for you, even with Apple’s new distraction-limiting push notification features. After all, you want your brand touchpoints to be more meaningful to customers than a mere distraction. Taking a privacy-first stance doesn’t mean that your customers come second; with the right customer data platform, your brand can be empowered to put privacy and customers first.
When your brand focuses on a holistic omnichannel approach to customer journeys, your success on a certain channel is no longer limited to a singular form of communication or notification. With a customer-focused omnichannel strategy in place, your brand has the ability to become an essential part of an individual’s daily routine based on their specific preferences. To discover more about Blueshift’s upcoming omnichannel features — the reimagined Journey Builder and new App Hub — click here.
Please note that since iOS 15 launched less than a month ago, early data doesn’t reflect any changes in engagement metrics yet, which will likely take some time. It is too early to have clear data on how the iOS 15 updates affect engagement, but we will publish a follow-up post once trends become clearer over the coming months.
Deliver seamless omnichannel experiences to your customers using our SmartHub Customer Data Platform (CDP). Chat with a Blueshift expert by scheduling a demo today.