This guide was originally posted in November 2019 and was updated in October 2021.
Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year. Though holiday demands change every year, this holiday season is unique since we still find ourselves in the time of COVID. Factoring in the changes marketers made last year, it’s essential to focus on what did and didn’t work to determine the optimal approach today. Here at Blueshift, the deliverability team has prepared a list of best practices for the 2021 holiday season.
Let’s start with the basics. The goal of every marketer is to make sure their emails are hitting customers’ inboxes. From a deliverability perspective, here are a few tried and true methods proven to boost engagement, maximize revenue, and optimize email deliverability overall when creating campaigns.