Top 5 Omnichannel Campaigns for Turning Browsers into Buyers

Top 5 Omnichannel Campaigns for Turning Browsers into Buyers

Download Our Playbook for Omnichannel Campaigns

Drive sales and loyalty for your retail or ecommerce brand through seamless omnichannel customer experiences.

While physical shopping carts seem to be growing emptier as a result of the global supply chain shortage, digital shopping carts are still filling up. In fact, U.S. ecommerce sales continue to increase — with online sales hitting $204.62 billion in Q3 2021, up 6.8% from the previous quarter — as we make our way into 2022.

Though online shopping has made it possible for shoppers to order products with the click of a button, there is still an extensive marketing journey each customer takes before reaching that final step. According to Harvard Business Review, 73% of shoppers use multiple channels during their journey; plus, the more channels they use, the more they spend. This means that increasing revenue for your brand depends on delivering tailored product recommendations and seamless shopping experiences to your customers across the channels most relevant to them.

To turn browsers into buyers and grow the lifetime value of your existing customers, you must make omnichannel marketing campaigns the center of your marketing strategy. According to Digital Commerce 360, companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. Omnichannel isn’t just about marketing across all channels; it’s about surfacing the products your customers need at the right stage of their marketing lifecycle.

“Without Blueshift, we would go back to batch-and-blast, resulting in less engagement and a higher bounce rate. We would no longer be able to deliver unique messages to each individual. With Blueshift’s personalization capabilities, we’ve been able to shift from batch-and-blast email campaigns to 1:1 personalized messaging that really grows our channels.” – Houman Akhavan, Chief Marketing Officer, CarParts.com

To meet customers where they are on their path to purchase and make the shift from channel-centric to customer-centric marketing, implement the following omnichannel campaigns into your strategy:

  1. Welcome Series
  2. Post-Purchase Journey
  3. Promotional Campaigns
  4. Abandoned Cart Series
  5. Reactivation Campaign

In this playbook, you’ll learn how to create these five types of intentional omnichannel campaigns focused on encouraging transactions as well as providing incentives for customers to return your brand and become repeat buyers for the long run.

As you incorporate omnichannel campaigns throughout customer journeys, keep in mind:

  • You’ll need the right tool to activate your data and deploy meaningful omnichannel customer experiences, like Blueshift.
  • As the number of marketing channels grows and customer expectations evolve, your retail or ecommerce brand must continue to anticipate and be responsive to their needs.

The campaigns and tips outlined above are only as valuable as the tools you have at your disposal to make them a reality. With Blueshift, you can seamlessly create omnichannel buying experiences for your new, existing, and returning customers. We’ve recently introduced enhanced features, such as our next-generation Journey Builder and new App Hub, to make this possible for your retail or ecommerce brand. To learn more about our brand, product, and leadership, click here.

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