We have an exciting announcement to make: Blueshift has partnered with OSG Analytics — a customer-centric global technology and analytics provider — to enable brands to combine cutting-edge customer journey analytics and industry-leading customer journey orchestration, powered by unified omnichannel customer data.
OSG Analytics delivers outcomes to Fortune 500 clients with the help of leading analytical methodologies, proprietary technologies, and world-class global resources, and its cloud-based, customer engagement and journey analytics platform, OSG o360™. This partnership will allow users of Blueshift and OSG o360™ to increase visibility into their customers’ behaviors across the touchpoints in their journeys and help marketers discover insights to contextually improve omnichannel experiences at scale.
The integration will make it frictionless for marketers to unify historical, real-time, and forward-looking customer interaction and transaction data with behavioral data, as well as track sales and marketing performance metrics at a granular level and visualize them on an intelligent dashboard with minimal or no technical assistance. By leveraging OSG o360™, marketers using Blueshift can now use OSG’s proprietary consumer choice methodology ASEMAP™ for omnichannel data analytics, segmentation, personalization, behavior-targeting, and predictive intelligence to tailor, automate, and optimize customer experiences at scale across all channels.
“We’re very excited to announce this technology partnership with OSG. Their knowledge to analyze customer experiences that drive actionable business insights at the point of decision, plus Blueshift’s advanced CDP capabilities, means that so many more clients and marketers across the world can activate their customer data to offer differentiated customer experiences and achieve an unmatched level of customer engagement.” – Vijay Chittoor, Co-Founder & CEO, Blueshift
With this integration, Blueshift and OSG o360™ customers can:
- Seamlessly unify historical and real-time customer interaction data with behavioral data to produce meaningful forward-looking insights into customer journeys.
- Close the gap between discovering insights and acting on them.
- Leverage machine learning to answer complex “how” and “why” questions of customer engagement and journey analytics.
- Understand individual customers and segments according to what matters to them and why while using the state-of-the-art ASEMAP™ software.
- Build advanced behavioral segments leveraging all first-party and real-time customer data to have a comprehensive view.
- Empower sales teams to identify customers and understand where they are in their journey.
- Utilize a customer-aware intelligent nudge engine to send personalized nudges and communication messages across channels for unparalleled customer experiences while simultaneously increasing marketing ROI.
The integrated platform of Blueshift and OSG o360™ is a data-driven, end-to-end marketing automation with a strong privacy and security foundation. It offers support from data ingestion and collection to data activation, as well as enabling sales and marketing growth.
To learn more about OSG Analytics and our partnership, check out the official press release here.