To cultivate brand affinity and loyalty — and make the shift from channel-centric to customer-centric marketing — implement the following omnichannel campaigns into your strategy:
- Welcome Series
- Abandoned Action Campaign
- Next-Best Content Campaign
- Retention Series
- Upsell Series
In this playbook, you’ll learn how to create these five types of intentional omnichannel campaigns focused on earning, keeping, and growing user engagement with your media or publishing brand by taking a lifecycle approach.
As you incorporate omnichannel campaigns throughout customer journeys, keep in mind:
- You’ll need the right tool to activate your data and deploy meaningful omnichannel customer experiences, like Blueshift.
- As the number of marketing channels grows and customer expectations evolve, your media or publishing brand must continue to anticipate and be responsive to their needs.
The campaigns and tips outlined above are only as valuable as the tools you have at your disposal to make them a reality. With Blueshift, you can seamlessly create omnichannel campaigns that keep your customers coming back to your brand. We’ve recently introduced enhanced features, such as our next-generation Journey Builder and new App Hub, to make this possible for your media or publishing company. To learn more about our brand, product, and leadership, click here.