Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices. As we covered in our webinar with SparkPost, third-party cookies are disappearing — and no longer supported by all internet browsers — as consumers demand increased privacy. This shift in the … Continued
We’re excited to announce that Blueshift was named a CDP Leader in G2’s Spring 2021 Report. This marks another quarter in a row that we’ve received this distinction — we’re delighted to serve our wonderful customers and help them produce smarter, more relevant marketing experiences (and we’re delighted they seem to like us back)!
The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, and Avatar Growth Capital, bringing the total amount raised to $65 million. Read the full press release here. This is an exciting milestone for us, but the team at Blueshift is even … Continued
Hackathons, just for engineering teams? Think again! Before Blueshift, I had only ever heard of hackathons and my perception of them was just an event for engineers. Well, it turns out that that is a false assumption. Hackathons are for the whole company and they’re a whole lot of fun!
We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Winter 2021 Report. This marks another quarter in a row that we’ve received this distinction — it confirms that the work our team puts into the Blueshift platform is met with consistent praise and we’re able to meet … Continued
2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion in revenue in 2020 alone — but this growth has also led to mixed perceptions of what a … Continued
We are proud to announce that Blueshift has been recognized for our rapid growth in Deloitte’s 2020 Technology Fast 500 — Blueshift ranked 139th for North America and 23rd for the Bay Area region. Blueshift’s CEO and co-founder, Vijay Chittoor, credits this high ranking and company growth to a shift towards customer-centric experiences and the growing importance … Continued
The past few years have seen incredible transformations within business and technology (and the intersection of these industries). According to the Revenue Enablement Institute: “A mix of customer, demographic, financial, and market forces will finally force enterprises to take the digital transformation of sales seriously. These combined forces are being brought to a tipping point by … Continued
Consumer media habits are constantly evolving — people are increasingly spending time streaming video content across Over The Top (OTT) providers such as Hulu, Netflix, Amazon Prime, and Roku. As the number of “cord-cutters” continues to grow, more than 76% of US households subscribe to at least one OTT solution and spend a staggering 62 minutes per day using … Continued
We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Fall 2020 Report. Blueshift is continually grouped as a top platform within these categories — it is extremely validating and confirms that our vision of creating a platform to help enable marketers to be smarter and more effective is … Continued
The time is upon us! As leaves begin to fall, students settle into their routines, and the weather chills (depending on your hemisphere that is) we settle into a new season: award season. The MarTech award season to be specific. And this year we have some exciting news… Blueshift has won big! Each conference season … Continued
For companies large and small, it’s no longer solely about attracting customers to your brand. Marketers are becoming responsible for a greater share of the customer experience, which is also shifting. Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand. With the sheer … Continued