Consumer media habits are constantly evolving — people are increasingly spending time streaming video content across Over The Top (OTT) providers such as Hulu, Netflix, Amazon Prime, and Roku. As the number of “cord-cutters” continues to grow, more than 76% of US households subscribe to at least one OTT solution and spend a staggering 62 minutes per day using it. This is a golden opportunity for brands to target engaged users in the media where they’re most engaged. It also provides marketers the best of what TV advertising and digital advertising have to offer — the marriage of highly-engaging, immersive video content with the precision and flexibility of today’s digital ad solutions. However, making sure you’re actually targeting the right audiences and not wasting your ad spend still remains a challenge. So how can brands drive Return On Ad Spend using OTT?
Blueshift is excited to help marketers take full advantage of OTT by extending our Audience Syndication offering to OTT providers including Roku, Freewheel, Hulu, Comcast, and more to come. Through our partnership with LiveRamp, the leading data connectivity platform, marketers can now synchronize audiences they create within Blueshift to any OTT provider in addition to syndicating across display, social, and mobile platforms. Whether you’re just beginning to advertise on OTT or it’s already a part of your marketing mix, Audience Syndication will make your ads more relevant and impactful, while making your ad spend more efficient. By honing-in on high-quality audiences and excluding low-value targets, you can drive more ROAS than ever.