Blueshift Named a CDP Leader in G2’s Spring 2021 Report

Blueshift Named a CDP Leader in G2’s Spring 2021 Report

We’re excited to announce that Blueshift was named a CDP Leader in G2’s Spring 2021 Report. This marks another quarter in a row that we’ve received this distinction — we’re delighted to serve our wonderful customers and help them produce smarter, more relevant marketing experiences (and we’re delighted they seem to like us back)!

How Blueshift stacks up

  • 96% of reviews were +4 stars
  • 94% of users believe the product headed in the right direction
  • 87% of users said they would be likely to recommend the Blueshift platform to others


  • Data Enrichment was rated a 92% compared to the industry average of 84%
  • Ease of Admin was rated 90% compared to the industry average of 86%
  • Recommendation Engine was rated 90% compared to the industry average of 85%


  • Segmentation was rated 93% compared to the industry average of 87%
  • Quality of Support was rated 90%, surpassing the industry average
  • Sandbox/ Test Environment was rated 91% compared to the industry average of 82%


  • Email Campaigns was rated 97% compared to the industry average of 89%
  • Ease of Doing Business With was rated 92%, surpassing the industry average
  • Audience Segmentation was rated 95% compared to the industry average of 89%

In addition, customers also rated our Push Notifications, Outbound Emails, and Content Marketing capabilities highly exceptional! But let’s hear directly what customers have to say about their experience using Blueshift’s SmartHub CDP.

What happy customers had to say

“Blueshift offers a very user-friendly interface that makes developing highly customizable campaigns very easy even for people who don’t have much previous experience with email. More importantly, their team has been extremely helpful in answering all of our questions and providing very detailed help whenever we needed it, oftentimes within minutes of us reaching out to them. Blueshift is helping us keep our users engaged on an ongoing basis by automating a lot of the processes that we used to have to do manually in the past. As a result, that has provided us additional sales which ultimately helps our business grow.”

“Blueshift allows me to understand my customers in a way most other platforms do not. The insights I am able to glean and then turn around action within the platform give me the opportunity to scale in a way that other platforms do not. We are a small team with limited resources. Blueshift is allowing us to automate campaigns based on data. Their algorithm allows us to provide better product recommendations and learn more about customers over time. I look at them as a bit of a secret weapon giving us an unfair competitive advantage.”

“Blueshift allows us to target specific audiences throughout the entire customer life cycle. I use the recommendation builder on a daily basis to assist in personalizing recommended users. Blueshift is also pretty great at allowing you to use multiple channels to engage our users. We wanted to move from batch and blast emails to more personalization. We are also improving our deliverability rates.”

“It’s extremely flexible – so you can do the basics easily, but if you want to do something more complex, there’s usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team is also excellent – Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful. [With Blueshift, we have] better tracking of user activity on-site and in emails; ability to send targeted, relevant, timely comms and to set this up flexibly; drive up our user retention and engagement levels through being more agile and with access to use more detailed criteria.”

We’re excited to be recognized as a Leader in the CDP category as it speaks directly to the service we provide, of letting marketers truly use the entirety of their data for better customer experiences across every channel. Our SmartHub CDP collects and unifies customer data from any source such as your CRM, website, catalog, customer service tools, and more to build a holistic, single customer view for every user. Then, leveraging patented AI, marketers are empowered to deliver timely, personalized messages to their best customers that drive engagement. The SmartHub CDP serves as the true center for marketing, as it connects and orchestrates messages across every channel — from email to mobile, and even your digital advertising channels. We’re thrilled to hear that our customers feel the same and have been able to deliver a truly revolutionary customer experience at scale.

We’d like to thank all of our customers for helping make Blueshift better and taking the time to highlight what they love about our platform. We’re honored to be your partner in providing exceptional omnichannel customer experiences — here’s to raising the bar even more next season!

Searching for your perfect CDP? Discover how we stack up to our competitors and hear more about what our users have to say over at G2.