As more and more businesses adopt and invest in AI, it’s clear that it is the next big trend in marketing. But starting from scratch can be an overwhelming process. What’s more, there’s little information on where (and how) to start or what to consider when introducing AI to your marketing strategies. To demystify AI, … Continued
With any message marketers send, the piece of content is rarely the intended final destination for customers. We craft compelling, customized messaging in order to lead our customers to click-through and journey farther down the funnel. It’s critical that any links marketers include within their content work properly and get customers to their intended (virtual) … Continued
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued
We’re excited to announce the rollout of Google AMP for email within the Blueshift platform. This new integration will allow marketers to further enhance email personalization with dynamic and up-to-date content. The addition of AMP will make marketing for sales, limited quantities, and quickly changing catalogs easier than ever. Keep reading for an in-depth rundown … Continued
We’re thrilled to report that Blueshift was once again named a CDP and Marketing Automation leader in G2’s latest Grid Report. This is the second report in a row that has recognized us as a leading authority in these categories, and we couldn’t be happier to know that we’re continually proving our value to customers. … Continued
Blueshift, for nearly 6 years, has been proud to offer cutting edge technologies that enable marketers to reach the right customers, with the right message, at the right time. Three years ago, Blueshift launched its Predictive Engagement Models to empower marketers with the ability to predict the likelihood of their customers performing desired actions such as … Continued
Advertisers and marketers (and by extension adtech and martech) used to live in relatively separate worlds. Email marketers and advertisers may have had similar backgrounds, but their operating ethos and day to day were very different. Now, as the lines between traditional marketing and advertising have become blurred, teams become more cross-functional, and the catch-all … Continued
Though marketers are the creative engines of business, they’re not immune to playing the numbers game much like everyone else. KPIs mark how well internal strategies are paying off and performance metrics can give a more granular view into how effective certain campaign decisions have been. Benchmark data or consumer statistics can be a great … Continued