Blueshift, for nearly 6 years, has been proud to offer cutting edge technologies that enable marketers to reach the right customers, with the right message, at the right time. Three years ago, Blueshift launched its Predictive Engagement Models to empower marketers with the ability to predict the likelihood of their customers performing desired actions such as purchasing an item, converting to a paid membership, or their likelihood to churn.
With these models, marketers are able to build rich, highly-targeted audiences to use across their multi-channel campaigns. We then put this capability in the hands of marketers when we launched our Predictive Studio, a self-serve, intuitive interface to design customizable, transparent predictive models. To continue on this path, we’re excited to announce the launch of our enhanced Predictive Studio: Channel Engagement Scores.