Blueshift Leads CDP and Marketing Automation Categories in G2’s Spring 2020 Grid Report

Blueshift Leads CDP and Marketing Automation Categories in G2’s Spring 2020 Grid Report

We’re thrilled to report that Blueshift was once again named a CDP and Marketing Automation leader in G2’s latest Grid Report. This is the second report in a row that has recognized us as a leading authority in these categories, and we couldn’t be happier to know that we’re continually proving our value to customers. 

Here is a breakdown of our satisfaction rankings in the CDP category:

  • Out of 120 customer reviews, 110 have rated us 4 stars or higher. (91.7%)
  • Quality of support: 92%
  • Product in the right direction: 92%
  • Ease of doing business with: 91%
G2 Grid for Customer Data Platform (CDP)

And here’s how we ranked in the Marketing Automation category:


G2 Grid for Marketing Automation

  • Quality of support: 92%
  • Product in the right direction: 92%
  • Ease of doing business with: 92%


It’s extremely validating to be named a leader in both categories and it also speaks to our underlying ethos: a great customer experience is a product of holistic customer data and AI-powered marketing automation. Today, over 3 million people visit, leaving behind thousands of authentic reviews. Here’s what some of our customers had to say:

“I love how user-friendly it is. It is so easy to configure campaigns and design them to exactly how you want. It allows really sophisticated and targeted recommendations which is incredibly useful particularly in our industry. We’re expecting to see a big lift in the number of users returning to our website one we have set up the recommendations. It’s also great how you get bi-weekly catch up calls with a dedicated CRM manager in addition to an online chat system so questions are always quickly answered.”

“We are automating as much of our e-commerce marketing emails as possible. We have a ton of data and information that we can feed into Blueshift and it is perfect for segmenting our audience to better our marketing efforts. Using Blueshift has been a complete game-changer for us.”

“With Blueshift, it is easy to create complex multi-channel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us.”

“The sophistication and capability the Blueshift offers is beyond some of their competitors.”

“When you’re direct-to-consumer but not in the ecomm world, you can’t use off-the-shelf solutions and integrations as often. The flexibility to store and send in our customer data in the right way for our business, and being able to dig deep into send data, has been very helpful for our lean team.”

While being recognized as a leader in the CDP and Marketing Automation categories is exciting because it speaks directly to the hybrid platform we provide, it’s also wonderful to be recognized in a few additional categories. In Spring 2020, we were also honored by G2 with the following:

  • Most Implementatable Mid-Market
  • Momentum Leader
  • Easiest to do Business With (Small-Business)


We’d like to thank all of our customers for helping make Blueshift such a powerful name. We’re honored to be your partner in providing the best customer experiences, and are looking forward to doing so much more with you in the future!

If you’re evaluating CDP or marketing automation providers, see how we stack up to our competitors and hear more about what our users have to say over at G2.