2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion in revenue in 2020 alone — but this growth has also led to mixed perceptions of what a CDP is and what it provides. What is a CDP really? Who needs one? And most importantly, which companies can rightfully claim the title of CDP for their own products. In the spirit of deciphering the CDP industry and determining true value from marketing gimmicks, the CDP Institute conducted its first RealCDP Audit.
Blueshift is proud to announce that we have become certified as a “RealCDP” by the CDP Institute in their inaugural 2020 Audit, conducted and verified by independent auditors.
“Blueshift’s SmartHub CDP is a comprehensive CDP built for marketers with out-of-the-box features designed to accelerate an organization’s adoption of customer-centric marketing. This platform has a marketer-centric interface that is best-in-class and integrates well with any existing marketing technology stack.” – The CDP Institute