DISCOVER THE SMARTHUB CDP

Engaging Customer Experiences Start with Activated Data

It’s time to place your customer at the core of everything you do. Use the entirety of your customer data to delight customers across channels and generate revenue quicker than ever before.

DATA IN, ROI OUT

Transform Your Marketing With the SmartHub CDP

ATTRACT AND RETAIN

Uniquely Personalized Interactions Throughout the Journey

Drive conversion through connected, relevant omnichannel messaging that is responsive to your customers’ real-time behaviors.

INCREASE ROI

Bridge Channel Silos With a 360 Customer View

Maximize marketing effectiveness and unlock your tech ecosystem’s full potential with a unified view of customers’ historic, real-time, and predicted behaviors.

EXECUTE FASTER

Fast-Track Your Marketing and Launch Your Dream Campaigns

Make agile more than just a buzzword. Continue to scale with a partner that grows with you as your business and customer trends evolve.

INTELLIGENCE AT THE CENTER

Connect Your Entire Stack with the SmartHub CDP

The SmartHub CDP easily integrates with the platforms you love and activates them with the power of your customer data.

  • Level up your stack by streaming unified customer profiles and intelligence throughout your ecosystem
  • Future-proof your tech stack by easily integrating new tools and emerging channels
  • Get your entire stack operating harmoniously through shared data and decisions across every platform

CUSTOMER STORIES

Personalized Experiences Drive Increased Engagement

“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today.”


Case Study »

Houman Akhavan

Chief Marketing Officer, CarParts.com

“Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile.”


Case Study »

Heather Dettmann

Director of CRM | Artifact Uprising

CUSTOMER STORIES

Personalized Experiences Drive Increased Engagement

“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today.”


Case Study »

“Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile.”


Case Study »

Houman Akhavan

Chief Marketing Officer, CarParts.com

Heather Dettmann

Director of CRM | Artifact Uprising

UP-LEVEL YOUR MARKETING

Breaking Down the SmartHub CDP

Speak to customers like a friend with a single platform that helps you understand them and create continuous, personalized experiences across every brand touchpoint.

SMART

Predict and Decide

Take the guess-work and grunt-work out of personalized experiences with accessible AI that guides the next best action—in-the-moment interactions, shaped by their unique relationship with your brand.

  • Apply actionable customer and campaign insights to continuously drive engagement and growth

HUB

Orchestrate and Activate

Discover your one-stop-shop to create and launch dynamic customer journeys. Trigger timely interactions across email, mobile, web, digital, customer support, and the rest of the customer experience.

  • Deliver timely, personalized interactions based on customer behaviors with triggered workflows
  • Bring any channel, tool, or touchpoint into the customer experience with connected apps

CDP

Unify and Segment

Gain deep customer understanding with a comprehensive and constantly refreshed view of who your customers are, their interests, their intentions — to power every element of your marketing and customer experience.

  • Easily ingest and activate data from every source regardless of size, type, and complexity
  • Build precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes

UP-LEVEL YOUR MARKETING

Breaking Down the SmartHub CDP

Speak to customers like a friend with a single platform that helps you understand them and create continuous, personalized experiences across every brand touchpoint.

SMART

Predict and Decide

Take the guess-work and grunt-work out of personalized experiences with accessible AI that guides the next best action—in-the-moment interactions, shaped by their unique relationship with your brand.

  • Apply actionable customer and campaign insights to continuously drive engagement and growth

HUB

Orchestrate and Activate

Discover your one-stop-shop to create and launch dynamic customer journeys. Trigger timely interactions across email, mobile, web, digital, customer support, and the rest of the customer experience.

  • Deliver timely, personalized interactions based on customer behaviors with triggered workflows
  • Bring any channel, tool, or touchpoint into the customer experience with connected apps

CDP

Unify and Segment

Gain deep customer understanding with a comprehensive and constantly refreshed view of who your customers are, their interests, their intentions — to power every element of your marketing and customer experience.

  • Easily ingest and activate data from every source regardless of size, type, and complexity
  • Build precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes

TOP RATED BY ANALYSTS AND CUSTOMERS

Leader in CDP and Marketing Automation

Blueshift named a Leader in Customer Data Platforms (CDP) and Marketing Automation

READ REVIEWS >

Cool Vendor Artificial Intelligence in Marketing

Leading analyst firm, Gartner, named Blueshift in its first ever report, “Cool Vendors in AI for Marketing”

Learn More >

Customers are calling Blueshift a “Reliable, fast, dynamic CDP – perfect for fast growing CRM teams.”

READ REVIEWS >

Take an in-depth look at how four of our customers saw 781% ROI and $128M revenue lift using Blueshift

Download the Report >

Secure and Privacy Compliant Customer Data

We ensure the best privacy practices and security standards to make sure your InfoSec and legal teams are comfortable.

  • Data encryption at-rest and in-transit makes sure your customer data is always secure.
  • Single-Sign On with strong password requirements, 2FA (two factor authentication), audit logs and custom user roles and permissions provides granular security and control of what data is available to which users.
  • Strict adherence to leading privacy compliance regulations including GDPR, CCPA, SOC2, HIPAA

SMARTHUB CDP

Frequently Asked Questions

Any and every kind — CDPs are data agnostic and schema-less, which means they can ingest any type of data (events, product/content catalog, customer attributes, transactional, marketing engagement data, and more) from any source your business provides (CRM, channels, data lakes, etc), and in any format. Flow in data through real-time data streams and batch uploads — the CDP then unifies that data into a single source of truth for marketers to use.

A CDP goes beyond simply storing data as a data lake would, it collects and makes sense of data from sources like those and unifies them into the Single Customer View. DMPs are mostly leveraged by advertisers to use third-party data for building segments and CRMs organize and store customer data, but cannot make use of, or activate, data in a way that’s useful to marketers like CDPs can.

The CDP creates always up-to-date, actionable customer profiles (the Single Customer View) through unifying all customer data and leverages them against all channels and apps, AI, and built-in optimizations to produce omnichannel orchestration, real-time triggered messaging, intelligent decisioning.

The CDP is perfect for delivering 1:1 customer experiences. CDPs enable more granular segmentation, the use of predictive intelligence, 1:1 content personalization, and omnichannel orchestration and automation — which help marketers improve customer acquisition, retention, growth, up-sells/cross-sells, onsite and in-app engagement, conversions & revenue, improved ROAS, and much more.

The SmartHub CDP collects and unifies data, brings in all your different channels and technology partners, and then allows marketers to autonomously deliver 1:1 omnichannel customer experiences, at scale. A traditional CDP will only unify data. Marketing automation platforms will create, deliver, and analyze marketing messages across one or a few channels and mostly serve as campaign builders and lack the ability to execute sophisticated, omnichannel, connected experiences.

When your marketing team has a ton of great ideas and you have customer data you want to use — but technical roadblocks get in the way of delivering the customer experience you’ve envisioned. Especially if you want to use your data to improve the customer experience and are willing to prioritize data-driven initiatives across your entire organization to do so.

It’s important to first understand what your needs to better vet technology partners based on if they can provide a full-circle platform, how they treat customer privacy and security, and more. Not every CDP will meet your requirements, but by defining your goals, needs, and use cases your search will be narrowed significantly. It’s important to differentiate which CDPs, like the SmartHub CDP, offer a full-circle solution with unification, activation, AI-powered orchestration, and execution across all channels and platforms.

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MARKETING RESOURCES

Articles and Resources for Activating Customer Data

SmartHub CDP ROI