Drive conversion through connected, relevant omnichannel messaging that is responsive to your customers’ real-time behaviors.
Maximize marketing effectiveness and unlock your tech ecosystem’s full potential with a unified view of customers’ historic, real-time, and predicted behaviors.
Make agile more than just a buzzword. Continue to scale with a partner that grows with you as your business and customer trends evolve.
The SmartHub CDP easily integrates with the platforms you love and activates them with the power of your customer data.
“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today.”
Chief Marketing Officer, CarParts.com
“Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile.”
Director of CRM | Artifact Uprising
“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at where we are today.”
“Blueshift is our one-stop-shop. Being able to control multiple channels in one platform is really important for us — to be able to consolidate tools sets and execution makes us move faster. Blueshift really impacts our day to day by making us more agile.”
Chief Marketing Officer, CarParts.com
Director of CRM | Artifact Uprising
Speak to customers like a friend with a single platform that helps you understand them and create continuous, personalized experiences across every brand touchpoint.
Take the guess-work and grunt-work out of personalized experiences with accessible AI that guides the next best action—in-the-moment interactions, shaped by their unique relationship with your brand.
Discover your one-stop-shop to create and launch dynamic customer journeys. Trigger timely interactions across email, mobile, web, digital, customer support, and the rest of the customer experience.
Gain deep customer understanding with a comprehensive and constantly refreshed view of who your customers are, their interests, their intentions — to power every element of your marketing and customer experience.
Speak to customers like a friend with a single platform that helps you understand them and create continuous, personalized experiences across every brand touchpoint.
Take the guess-work and grunt-work out of personalized experiences with accessible AI that guides the next best action—in-the-moment interactions, shaped by their unique relationship with your brand.
Discover your one-stop-shop to create and launch dynamic customer journeys. Trigger timely interactions across email, mobile, web, digital, customer support, and the rest of the customer experience.
Gain deep customer understanding with a comprehensive and constantly refreshed view of who your customers are, their interests, their intentions — to power every element of your marketing and customer experience.
Leading analyst firm, Gartner, named Blueshift in its first ever report, “Cool Vendors in AI for Marketing”
Customers are calling Blueshift a “Reliable, fast, dynamic CDP – perfect for fast growing CRM teams.”
Take an in-depth look at how four of our customers saw 781% ROI and $128M revenue lift using Blueshift
We ensure the best privacy practices and security standards to make sure your InfoSec and legal teams are comfortable.
What kind of customer data does a CDP manage?
Any and every kind — CDPs are data agnostic and schema-less, which means they can ingest any type of data (events, product/content catalog, customer attributes, transactional, marketing engagement data, and more) from any source your business provides (CRM, channels, data lakes, etc), and in any format. Flow in data through real-time data streams and batch uploads — the CDP then unifies that data into a single source of truth for marketers to use.
What makes a Customer Data Platform different from DMP, CRM, and data lake?
A CDP goes beyond simply storing data as a data lake would, it collects and makes sense of data from sources like those and unifies them into the Single Customer View. DMPs are mostly leveraged by advertisers to use third-party data for building segments and CRMs organize and store customer data, but cannot make use of, or activate, data in a way that’s useful to marketers like CDPs can.
How do CDPs enable personalized omnichannel customer experiences at scale?
The CDP creates always up-to-date, actionable customer profiles (the Single Customer View) through unifying all customer data and leverages them against all channels and apps, AI, and built-in optimizations to produce omnichannel orchestration, real-time triggered messaging, intelligent decisioning.
What are the main use cases for Customer Data Platforms?
The CDP is perfect for delivering 1:1 customer experiences. CDPs enable more granular segmentation, the use of predictive intelligence, 1:1 content personalization, and omnichannel orchestration and automation — which help marketers improve customer acquisition, retention, growth, up-sells/cross-sells, onsite and in-app engagement, conversions & revenue, improved ROAS, and much more.
How is a SmartHub CDP different from a marketing automation platform?
The SmartHub CDP collects and unifies data, brings in all your different channels and technology partners, and then allows marketers to autonomously deliver 1:1 omnichannel customer experiences, at scale. A traditional CDP will only unify data. Marketing automation platforms will create, deliver, and analyze marketing messages across one or a few channels and mostly serve as campaign builders and lack the ability to execute sophisticated, omnichannel, connected experiences.
How do you know that it’s the right time to invest in a CDP?
When your marketing team has a ton of great ideas and you have customer data you want to use — but technical roadblocks get in the way of delivering the customer experience you’ve envisioned. Especially if you want to use your data to improve the customer experience and are willing to prioritize data-driven initiatives across your entire organization to do so.
How to choose the right CDP for your company?
It’s important to first understand what your needs to better vet technology partners based on if they can provide a full-circle platform, how they treat customer privacy and security, and more. Not every CDP will meet your requirements, but by defining your goals, needs, and use cases your search will be narrowed significantly. It’s important to differentiate which CDPs, like the SmartHub CDP, offer a full-circle solution with unification, activation, AI-powered orchestration, and execution across all channels and platforms.
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