Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 Report

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 Report

We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Winter 2021 Report. This marks another quarter in a row that we’ve received this distinction  — it confirms that the work our team puts into the Blueshift platform is met with consistent praise and we’re able to meet (and exceed) the expectations of our customers.

How Blueshift stacks up

  • 96% of reviews were +4 stars
  • 98% of users believe the product headed in the right direction
  • 88% of users said they would be likely to recommend the Blueshift platform to others


  • Marketing across multiple devices was rated 93%, surpassing the industry average
  • Data Enrichment was rated 91%, surpassing the industry average
  • Recommendation Engine was rated 90% compared to the industry average of 84%

In addition, customers also rated our content marketing, predictive modeling, marketing across multiple devices, and data enrichment capabilities highly exceptional! But let’s hear directly what customers have to say about their experience using Blueshift’s SmartHub CDP.

What happy customers had to say

“Blueshift’s platform is really easy to use because everything is in one place, you don’t need to be an experienced ESP user to get your head around the different functions. I especially like that sending test emails is really swift and straightforward, unlike other ESPs such as Salesforce where you don’t receive the test email instantly. The campaign reporting dashboard is also really good because you get a clear overview of top level metrics. But best of all is the support you get from their team! If you ever run into trouble when using the platform, Blueshift’s team provides hands on support which you don’t get with any other ESP!”

“Blueshift is an amazing tool to automate your relationship with your customers while still keeping it on a rather personal note. Blueshift is like a new set of hands and a brain in the team, making new things possible. Get in touch with the team and they can show you what you can do with your business. They’re really helpful.”

“We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we want to target across our campaigns. We can easily set them up and be confident everything is performing correctly. We have an all in one platform that makes it easy for our team to build and test any component of our emails and website content. We save a lot of time by removing repetitive tasks and waiting for support from our technical teams.”

“It is a very versatile platform, easy to use and with its functionalities it shows to be one of the best marketing tools. The support they provide is very fast and efficient. Data and API integration is really simple, it doesn’t present any problems. The customization provided by the available templates is nice, which are very good. The ability to promote our campaigns on platforms such as Google and Facebook has changed the course of our company, it has made us grow impressively.”

We’re excited to be recognized as a Momentum Leader in the CDP and Marketing Automation categories as it speaks directly to the hybrid platform we provide, combining the best of both technologies together in a one-stop-shop for marketers to deliver truly dynamic customer experiences across the omnichannel journey. The SmartHub CDP collects and unifies customer data from any source such as your CRM, website, catalog, customer service tools, and more to build a holistic, single customer view for every user. Then, leveraging patented AI, marketers are empowered to deliver timely, personalized messages to their best customers that drive engagement. The SmartHub CDP serves as the true center for marketing, as it connects and orchestrates messages across every channel — from email to mobile, and even your digital advertising channels. We’re thrilled to hear that our customers feel the same and have been able to deliver a truly revolutionary customer experience at scale.

Along with being named a leading CDP and Marketing Automation platform, it’s also wonderful to be recognized in a few additional categories:

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 Report

We’d like to thank all of our customers for helping make Blueshift better and taking the time to highlight what they love about our platform. We’re honored to be your partner in providing exceptional omnichannel customer experiences — here’s to raising the bar even more next season!