Customer Data Platform (CDP) Resources | Blueshift

BLUESHIFT RESOURCES

Customer Data Platform (CDP)

Explore Blueshift’s resources on Customer Data Platforms (CDP) to unify your customer data, power personalized marketing, and unlock real-time, actionable insights for growth.

Search the subcategories of our CDP resources by using the dropdown below.

1990s handset and dinosaur

Ready to Move on from RFM Models?

Media & Publishing

How Discovery Plus Markets Complex Streaming Options to an International Audience

MarTech Conference on how AI marketers are breaking new ground

Conference
Industry Events
On-Demand

MarTech Virtual: Turning Data into ROI: How AI Marketers are Breaking New Ground

Crowd report Spring 2022

Blueshift Named a CDP and Marketing Automation Leader in G2 Spring 2022 Report

Real-time cross-channel campaigns have a 500% higher conversion rate than cross-channel batch sends.

How Real-Time Data Makes All the Difference in Cross-Channel Marketing

Blueshift Segments: Higher Engagement, Better Deliverability

Understanding Segments in Blueshift

iOS 15 Privacy Updates

iOS 15 Updates: Keep Adapting to Mail Privacy & Proxies

Blueshift partners with OSG analytics to enhance customer data insights

Blueshift Partners with OSG Analytics to Enhance Customer Data Insights

Crowd report Winter 2022

Blueshift Named a CDP and Marketing Automation Leader in G2 Winter 2022 Report

A graphic with the text "CDP: Is the Future Now? Learn why Customer Data Platforms are a vital tool for marketers now more than ever." alongside headshots for speakers David Raab and Josh Francia

On-Demand
Webinar

CDP: Is the Future Now?

Podcast on unifying and activating your customer data with Josh Francia

Podcast

MarTech Podcast Part 2: Unifying & Activating Your Customer Data

Podcast on the value of CDPs and connected data with Josh Francia

Podcast

MarTech Podcast Part 1: The Value of CDPs & Connected Data

5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

Cross-Channel Campaign Management Platform vs. SmartHub CDP

CDP

Cross-Channel Campaign Management Platform vs. SmartHub CDP

80% of marketers feel reliant on third-party cookies in digital advertising.

Customer Experience

What the Death of Third-Party Cookies Means for Marketers

Traditional CDP vs. SmartHub CDP

CDP

Traditional CDP vs. SmartHub CDP

SmartHub CDP Playbook for Ecommerce Marketing: Increase Customer Engagement  with Product Recommendations

AI Marketing

SmartHub CDP Playbook for Ecommerce Marketing: Increase Customer Engagement  with Product Recommendations

Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

Customer Data Platform (CDP): A tool that provides a 360 customer view to marketers and allows that view to include data from across the organization

CDP

What Is a Customer Data Platform (CDP)?

SmartHub CDP Playbook: Increase Customer Engagement with 1:1 Financial Experiences

AI Marketing

SmartHub CDP Playbook: Increase Customer Engagement with 1:1 Financial Experiences

Is the death of the cookie the death of digital marketing webinar

Customer Spotlight
On-Demand
Webinar

Is the Death of the Cookie the Death of Digital Marketing?

SmartHub CDP Playbook: Increasing Student Engagement with Course Recommendations

AI Marketing

SmartHub CDP Playbook: Increasing Student Engagement with Course Recommendations

Podcast Future Commerce with Josh Francia and Houman Akhavan

Podcast

Future Commerce: What does a CDP do? Provide Real Time Relevance at Scale

Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

A graphic with the text "Activate Customer Data More Effectively with a SmartHub CDP: Using AI to leverage data for personalized experiences" alongside headshots of speakers Josh Francia and Brian Carlson

On-Demand
Webinar

Activate Customer Data More Effectively with a SmartHub CDP

Podcast on Customer Data Platforms with Vijay Chitoor

Podcast

Marketing Over Coffee: Customer Data Platforms with Vijay Chittoor

Web push notifications and smarthub cdp webinar

On-Demand
Webinar

Connected eCommerce Campaigns Need Connected Data: Web Push Notifications and SmartHub CDP