“It’s now simple for us to deliver 1:1 personalized recommendations tailored to each user based on their historical and real-time website activities…Blueshift enables us to collect, track, and act upon more data than ever before and use real-time behaviors to drive more personalized experiences.” — Michal Halpern, Conversion Optimization Manager, James Allen
In this playbook, you’ll learn about the different recommendation themes, how to select the right ones throughout your customers’ journeys, and best practices to add relevance across every interaction with your brand to increase customer engagement.
As you begin to deliver recommendations across the customer journey, remember:
- The right knowledge and guidelines from recommendations experts
- The right tool to fully unlock your data, like Blueshift’s SmartHub CDP
- The right recommendations strategy should be tailored to your business goals and customer engagement channels, not a carbon copy of other retailers
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Boost customer engagement, loyalty, and revenue across every marketing channel with AI-powered product recommendations.