SmartHub CDP Playbook: Increasing Student Engagement with Course Recommendations
“The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to [whom], at what time, without having to look at different reports of different tools.” — Pauline Fumeron, Marketing Automation Manager, OpenClassrooms
OpenClassrooms was able to increase new student registrations as well as existing student retention and graduation rates using Blueshift’s SmartHub Customer Data Platform. By unifying and activating data with a SmartHub Customer Data Platform, eLearning companies have the power to revolutionize education.
The journey to highly personalized, relevant eLearning experiences starts with:
- The right knowledge and guidelines from recommendations experts
- The right tool to fully unlock your data, like Blueshift’s SmartHub Customer Data Platform
- The right recommendations strategy tailored to your online learning platform’s goals