OpenClassroom’s Revolutionary
Education Meets Smart Martech

“The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to who, at what time, without having to look at different reports of different tools.”


OpenClassrooms is an online education platform for vocational training. Founded in 2013 by Pierre Dubuc and Mathieu Nebra, OpenClassrooms now has 2.5 million users worldwide.


Paris // France



Delivering Relevant Content

OpenClassrooms is taking the idea of online, accessible education one step further by making the process digital-first from the ground up. Learn how this visionary company found a partner in Blueshift to deliver meaningful and informative marketing that gets students to graduation.

“If you want to do smart marketing automation, you need to think ahead of time of how your data is going to pass across the different tools that you’re using across the company in order to make sure that you offer the right user experience. To me, this is where Blueshift adds a strong value, as we are able to connect all the different tools we are using — for instance, Zendesk or Salesforce, and to have a clean CRM database.”

Additional Customer Stories