As you may have heard, cross-channel marketing is the core focus of our latest report, aptly named the Benchmark Report 2022: Cross-Channel Marketing. In light of the subject matter, we would be remiss not to take a deep-dive into the positive impact of real-time cross-channel campaigns.
In order to discover these findings, we analyzed 10 billion messages sent by Blueshift customers in 2021. Through gathering these key insights about core engagement metrics, our team was able to prove the value of triggered cross-channel marketing. So far, we’ve covered the differences between single-channel and cross-channel batch sends and triggered campaigns. Today, we take this a step further by analyzing the nuances between two types of cross-channel campaigns: triggered cross-channel campaigns vs. cross-channel batch sends.
Both batch sends and triggered campaigns may have a place in your cross-channel marketing strategy depending on your target audiences and primary measurement of success (conversion, retention, etc.); however, we’re here to prove that real-time cross-channel campaigns are a necessity for unlocking the potential of your brand and keeping customers fully engaged.