Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Customer engagement

How To Drive Customer Engagement This Cyber Monday [Infographic]

The phrase "Cyber Monday" first made an appearance in 2005, in a Shop.org press release entitled "'Cyber Monday. Nine years later, it has become a quintessential part of our culture. Here are some ways brands and retailers can engage their customers…
Cyber Monday

4 tips for #CyberMonday

It's that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)! We have dug through tweets from 2013 to help you avoid…
predictive lifecycle marketing

PREDICTIVE LIFECYCLE MARKETING – PART 2

In the previous post in this series, we had talked about the early evolution of predictive models for customer response and lifetime value. In this second part, we will talk about how marketers can improve or influence lifetime value through…
Connecting Hive Spark on AWS

Connecting Hive and Spark on AWS in five easy steps

Hive and Spark are great tools for big data storing, processing and mining. They are usually deployed individually in many organizations. While they are useful on their own the combination of them is even more powerful. Here is the missing HOWTO…
Using Behavioral Messaging to Drive higher response

Using Behavioral Messaging to Drive Higher Response Rates [Infographic]

Marketers have known that timely and relevant messages, tailored to a user's behavior, are more impactful than batch and blast emails. But just how effective can these behavioral messages be? And how can you incorporate them into your marketing…
The AB testing Paradox

The A/B Testing Paradox

Has this ever happened to you: You ran 30 a/b tests over 6 months 20 of which showed an average lift of 2%, and you promoted the winning variant to show to the entire traffic base. Yay!! 10 of the tests did not show a lift over the base…
Predictive lifecycle marketing part 1

Predictive Lifecycle Marketing – Part 1

Predictive Lifecycle Marketing – Part 1 In a previous post, we had talked about the metrics that matter to the lifecycle marketer, and an approach to improving them. In that post, we outlined ideas for measuring metrics along the edges…
Running Apache Spark on AWS

Running Apache Spark on AWS

Apache Spark is being adopted at rapid pace by organization big and small to speed up and simplify big data mining and analytics architectures. First invented by researchers at AMPLab at UC-Berkeley, Spark codebase is being worked upon by hundreds…
Taming your customer lifecycle metrics

Taming your Customer Lifecycle Metrics

In recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For…
Setting up Hadoop

Setting up Hadoop 2.4 and Pig 0.12 on OSX locally

This is first of many blog posts to come from our dev bootcamp. Often times you want to test your scripts and run code locally before you hit the push button. We want to share  our findings that we think will be helpful to the wider world…
Relationship marketing to the perpetually connected customer

Relationship marketing to the perpetually connected customer

With multiple devices at their disposal, a customer’s path to a digital purchase now often spans both a mobile device and a desktop.  As an NYT article pointed out, “85 percent of online shoppers start searching on one device — most…