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Blueshift Ranked 139 in Deloitte’s 2020 Technology Fast 500

We are proud to announce that Blueshift has been recognized for our rapid growth in Deloitte’s 2020 Technology Fast 500 — Blueshift ranked 139th for North America and 23rd for the Bay Area region…

Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Top Growth Marketing Trends for 2017

Top Growth Marketing Trends for 2017

With the new year upon us, marketers scramble to put new plans into action while also identifying where we should place more of our efforts and resources. We ask ourselves where can I get the most "bang for the buck" for our organizations. We…
Listening to Users

Listening to your users: Inferring Affinities and Interests based on actual time spent vs clicks or pageloads

Personalized recommendations rely on the idea the you know the interests of your audience. In absence of explicit feedback, interests are generally derived from clickstream data: session and event (e.g. click) data. But given that sessions…
Personalization Pitfall 5

Avoid Personalization Pitfall # 5: Ugly Personalization!

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
MOOCs Blog

Driving Student Retention for eLearning and MOOCs – Part 1

In this 2-part series, we address core common issues that marketers face in the eLearning/Massively Open Online Course (MOOC) market. Below is Part 1 of the series where we cover the issues with 1st-time enrollees and then repeat enrollment…
Keep calm

Practical AI for Growth Marketers

A.I has had a media resurgence in the recent past, thanks to the incessant coverage in every outlet and overblown hype for and against what it all means. Underneath the hyperbole there are real breakthroughs but also many challenges and practical…
Send-time Optimization

Send Time Optimization or Engage Time Optimization?

Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post "Re-Thinking Send Time…
Poor Historical View

Personalization Pitfall #4: Poor Historical View of the Customer

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Message Overload

Personalization Pitfall 3: Customer Message Overload

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Engage Time Optimization

Re-Thinking Send Time Optimization in the age of the Always On Customer

Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that…
Holiday Season

Personalization Will Make or Break Holiday Season Campaigns

Customers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective -- otherwise, they are likely to purchase less frequently, or,…
What is Programmatic CRM? [Infographic]

Obama on Technology, AI and an Optimistic Future

"This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves." Recent advances in computer science and AI (more specifically advances in building and running…
What is Programmatic CRM? [Infographic]

What is Programmatic CRM? [Infographic]

Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your…