Blueshift
  • Product  
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources  
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company  
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • Contact Us
  • LOGIN
  • Search
  • Menu Menu
  • Product
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Contextual Chat
      • Retired – Audience Targeting
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • LOGIN
  • Contact Us

The Blueshift MORPHeus Award

Blueshift Community, Culture
A checklist of team members' qualifications for the MORPHEOUS award

From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber:

Recognition is an extremely important aspect of self-actualization in our society. In fact, it falls right in the middle of Maslow’s Hierarchy of Needs where all basic, human psychological needs are met on the path of self-growth. Here at Blueshift, we have quite a few ways in which we recognize each other. My favorite program that we’ve implemented to show recognition for one another is the MORPHeus Award.

 

Why MORPHeus, you ask?

Well, it’s simple for us Blueshifters – Our core values spell out MORPH:

Blueshift's core values

morpheus from the Matrix

And as a wise man (named Morpheus) once said, “…There’s a difference between knowing the path and walking the path.”

At the end of each quarter, I send out a nomination form to all team members so that they may nominate their peers on their accomplishments over those last three months. After a week of acknowledgments roll in, the executive team reads every last one and deliberates on the individual who embodied Blueshift’s core values. 

Robert, a previous winner, holding his award My favorite part of the process isn’t knowing the winner each quarter, it’s getting to hear many of the nominations during that All-Hands Meeting where the winner is announced. The executive team shares with everyone all of the gratitude and recognition that everyone bestows upon one another. I feel it’s important and powerful so we can all have a wide sense of how everyone contributes to the team as a whole. Play as one team, right!?

Insights on the MORPHeus Award

I interviewed some of the past recipients and found some great nuggets of what the award and what the core values of Blueshift mean to them. 

According to Srini, who was the first to be acknowledged with the award, “Blueshift’s culture has always been ‘Customer first’ and customer success is equivalent to our company’s success. As employees of this company, our responsibility is to become trusted advisers to our customers by helping them use the features in a way that unravels the true power of our platform. This not only puts our customers for success but also elevates the role of our product/solutions to the next level. It’s a win-win for both parties. This is what I believe in and reflect in the way I work with our customers and at times it is challenging. I felt truly humbled when I won this award as my work helped our customer in whatever small or big way so it was a great validation to my belief.”

What a tribute to obsess over customer success!

Blueshift’s Creative Director, Alan, won most recently, and to him, “Raising the Bar” means “always being ready and excited to take on any challenge that will help drive our business, and our teammates forward, even if it’s outside your responsibilities or comfort zone.”

Agreed! We’ve all made huge adjustments in the first half of 2020 with being on lockdown and adjusting to working from home. Let’s see what challenges we can overcome in the second half of 2020!

Right now, we’re in the thick of Q2 2020 nominations and I’m very excited to hear the kudos from everyone one next week when they announce the winner.

 

August 20, 2020/by Megan Warhurst
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://blueshift.com/wp-content/uploads/the-blueshift-morpheous-award.jpg 563 1024 Megan Warhurst https://blueshift.com/wp-content/uploads/blueshift-primary.svg Megan Warhurst2020-08-20 05:49:032020-09-10 11:18:25The Blueshift MORPHeus Award

Recent Articles

  • Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar. Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda LabsJanuary 15, 2021 - 5:10 am
  • new retail cx and marketing trends 8 Retail CX and Marketing Trends for the New YearJanuary 13, 2021 - 5:19 am
  • ai recommendations saw an 81% increase in marketing revenue Why You Need AI-Powered Recommendations in Your MarketingJanuary 7, 2021 - 6:07 am
  • hackathon 2020 winners Blueshift’s 2020 Hackathon RecapDecember 18, 2020 - 6:45 am
  • Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative StudioDecember 16, 2020 - 1:51 am
  • G2 Momentum Leader in Marketing Automation and CDP Grids Winter 2021 Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 ReportDecember 15, 2020 - 6:25 am

Headquarters

433 California St, Suite 600,
San Francisco, CA 94104

Global Offices

Charlotte, NC
Pune, India
London, UK

hello@blueshift.com

Company

  • About Blueshift
  • Customers
  • News and Awards
  • Events
  • Careers
  • Contact Us

Platform

  • SmartHub CDP
  • Single Customer View
  • Audience Segmentation
  • Predictive Intelligence
  • 1:1 Personalization
  • Omnichannel Orchestration
  • Integration Partners

Solutions

  • Email Automation
  • Mobile Marketing
  • Website Personalization
  • Audience Targeting
  • Contextual Chat

Resources

  • Documentation
  • Developer Portal
  • Product Updates
  • Case Studies
  • Reports
  • RFP Guide
  • Blueshift Academy

© 2020 COPYRIGHT BLUESHIFT LABS, INC. PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY

Scroll to top