From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift.
As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than previous seasons. While this is a favorite time of year for so many it may also be the busiest — and stress seems to make its presence known for so many in the months ahead.
Many refer to this time of year as “Holiday” or “Peak Season” and efforts throughout the year may simply be leading up to these few precious weeks where most see a huge uptick in sales, revenue, and even engagement. We see the beauty in the turning of leaves, time spent with family and friends, fireside chats, and snow-filled days which are all on the horizon, though we all know these cherished times will be sharing the stage with Black Friday, Cyber Monday, Giving Tuesday, Small Business Saturday …and the list goes on.
The Blueshift team is ready to help you make the most of the season ahead, however it fits into your marketing plans. Whether this is a season of high volume and high demand for you, or simply the time of year that presents the most challenges in terms of reaching the Inbox and staying there – let’s talk about what’s to come and how to make the most of it all.