Within business, many monumental changes happen as a result of a catalyst: makeup became popular with the advent of movies, the internet has catapulted forward globalization, and most recently, folks staying home has pushed businesses forward by years in just a few months. These events have more or less been outside of our direct control, so marketers can only respond. The next big thing to shake up the business world can be 100% marketer-driven: but only if they have the right tools to succeed. The next big thing in question? AI Marketing.
AI can completely revolutionize the way we do business, and more importantly, the way marketers deliver customer experiences. But for too long AI has remained inaccessible and bogged down with technical lingo, advanced mathematics, and programming techniques — but this is no longer the reality. There is marketer-accessible (and in some cases made-for marketers) AI ready to be leveraged to exceed business goals and drive growth, but to truly get the most out of AI, marketers still need to grasp the basics of how it operates and how it can be effectively used within marketing.